Associate Manager Brand Activation - Baby Products
Yankee Candle
Barcelona, Spain
hace 2 días

Position title : Associate Manager Brand Activation Baby products

Location : Barcelona, Spain (hybrid working)

Reports to : Regional Sales Director

Contract type : Permanent, full-time

Job summary

As an Associate Manager Brand Activation you will collaborate with the Regional Sales Director and Channel Marketing Manager to support the execution of product launches and ensure that short term consumer activation is optimized.

Your role includes consumer promotions, sampling activities, midwife activities, social network, market data analysis, pharma / consumer fairs, training sales representatives and in store activation.

You will work independently and cross-functionally to oversee development of the brand communication assets to promote the brand in all channels, especially the pharmacies and Parapharmacies.

You will support the go to market aspects of marketing for Spain to drive maximum consumer demand and market share growth within the baby care market.

Key responsibilities :

Leads and executes detailed Brand Activation activities for Spain including controlling and managing budget

Prepares assets for product launches in accordance with project timelines, ensuring that the Salesforce has all the argumentation needed for a successful customer presentation.

Monitors distribution of assets including digital, physical and copy.

Tracking distribution and rotation performance of each key launches and identify opportunities of growth / improvement

Analyses P&Ls for New Product Development and their business potential to establish a successful Marketing Mix and / or support the Go / No-Go decision.

Ensures design and packaging changes for area of responsibility (including special and promotional packs)

Monitors sales performances per SKU (Stock Keeping Unit), gathers salesforce information on new listings or special actions and makes sure it is properly declared in the system in order to ensure a proper demand planning management.

Consumer Promotions

Elaborate and activate consumer promos

Tracks promotional budget compliance

Brand Communications

Manages creative development, briefs, and related content

Manages the brand presence in the digital environment, sampling, specialists (midwives, baby care magazines etc.), social media activation.

Marketing Development

Tracks brand metrics to ensure activation aligns to objectives / metrics

Applies shopper marketing insights to improve short-term activation plans and tactics

Monitors internal and external KPIs (Key Performance Indicators) : Sell-in, Gross Margin, Market shares, etc.

Manages market prospections and competition benchmark analysis on new business opportunities that may arise.

Minimum Qualifications :

5+ years of experience in Marketing

Experience in FMCG or Pharma companies

Good command of MS Excel, Word, Outlook and PowerPoint

Fluent in Spanish and English

Preferred :

Business-oriented person

Very good organizational skills

Openminded, with good communication skills and high ability to adapt.

Empathy to the baby related environment (Midwives, pregnant mothers, etc.)

Good balance between creative and analytical skills.

What we can offer you!

Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities.

A wide portfolio of our brands is strongly represented across the region including Parker, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.

Join us and benefit from :

4Ts Values : Truth, Transparency, Teamwork, Trust

Global company with development opportunities, both locally and internationally.

Corporate Citizenship Philosophies environmentally sustainable and socially sensitive business practices.

Discount for some of our writing utensils of Parker, Waterman, Sharpie and others.

Global Service Anniversary Program recognition of milestone service anniversaries and birthdays.

Give Newell charity activities dedicated for local communities right where you live / work.

Are you interested?

If so, please click on Apply Now on this site and upload your CV in English.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at http : / / privacy. / job en.html If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV / motivation letter .

LI-SM1 #LI-Hybrid

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

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