Global Manager Marketing Strategy & Capabilities - TheFork
thefork
Barcelona, Spain
hace 2 días

TheFork is the leading online restaurant booking platform (app / web) in Europe and Australia. We are present in +12 countries in a mission to bring happiness through amazing dining experiences and our ambition to keep accelerating the growth of our category is steadfast.

The sky's the limit and we need the best talent to help us on that journey.

We strongly believe that our mission can only be achieved if we also bring happiness to our working atmosphere. We do that via providing a flexible, high-demanding and caring environment where each individual has the space to grow and the freedom to succeed and make a difference.

These are our core values : We are better together, We act like an owner, We genuinely care for our users and customers, We believe in transparency, We never stop learning, Speed wins.

What are your missions?

As the Global Marketing Manager Strategy & Capabilities, you report to the Global Director of Marketing Excellence. Your main responsibility is to make TheFork a better business.

You’ll do that by defining, and supporting the execution of the Global Growth Playbook that will position TheFork as the indisputable global leader in the online restaurant booking category.

As simple, as challenging, and as exciting as that.

In order to achieve that ambitious goal, you’ll need to :

  • Lead, support and conduct in-depth analysis to define the main drivers of our user acquisition, retention and re-engagement strategy.
  • Define our Master Marketing KPI Scorecard, rooted on deep understanding of our users, customers and category.
  • Create a set of compelling Marketing planning tools and processes that ensure better anticipation, control and accountability of our growth goals.
  • Define the right internal and external capabilities that will enable our central and local teams making better and faster business decisions.
  • Examples of internal capabilities would be : Marketing business trackers, Marketing business processes, common analytical methodologies.

    Examples of external capabilities would be : define the right external partners that will improve the way we do business (Data.ai, SEMRush, etc.).

  • Be directly involved in the execution of your recommended plans, continuously supporting and partnering with the central Marketing, local Marketing and central Data teams.
  • That will be key to landing our ambition in each and everyone of our markets.

    Who you are as a Leader ?

    You are a happy person able and willing to bring happiness to your team, to our users and to our customers. Happiness will be the key enabler of our vision and success.

    You embrace challenges and smile in face of adversity. For you, good is never enough and you always strive for more. Your ambition and positive attitude towards challenges is contagious and drives those around you to give their best under all circumstances.

    You are an expert in your area, but you also have a good understanding of the bigger company picture and of which role you and your team play in it.

    You have a great work ethic, always acting with integrity and respect towards any internal or external stakeholder. You stay true to your values, your beliefs and your opinions, but you’re also an active listener, able to adapt your point of view when the context and the provided arguments suggest it.

    You’re a role model for your team.

    You deeply care about your team. You are able to build a healthy and high-performing working environment where standards are high and people want to give their best.

    You understand that, as a leader, you must shine through your team and not above them.

    Finally, you are a clear thinker, able to provide a motivating and compelling strategic direction to your team and the organization.

    You define clear priorities and ambitious goals to make them happen. You’re a strong communicator, able to adapt and land your message in a convincing way to different audiences.

    You are someone people want to follow.

    What you bring to the table

  • 5 years of professional experience in Marketing, Strategy or Analytics. Previous experience in a pure digital / ecommerce industry is definitely a plus.
  • Global experience.
  • Team player, with great collaboration skills, and proven track record coordinating cross-functional global teams.
  • Humble and positive mindset. Active listener, eager to learn.
  • Highly analytical person, always basing your decisions and recommendations on data and facts. When required, you’re also confident enough to make decisions with limited information at hand, trusting your experience, business acumen and gut feeling.
  • Other considerations for the role

  • Language : Being fluent in English is a must. French, Spanish and Italian are a plus.
  • Expert level in Office / Google Workspace.
  • Ninja expertise in Microsoft Excel / Google Sheets.
  • SQL expertise.
  • Possible locations : Barcelona, Paris, Milan.
  • LI-LD2

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