Omnichannel Data Analyst
Amgen
Barcelona, , ES
hace 9 horas

Our Digital Acceleration Team are looking for an experienced omnichannel data analyst to monitor the success of the new digital channels of the company.

This is an exciting opportunity for someone looking to define and supervise the analytical layer of new digital channels as pillars of Amgen’s digital presence in Spain across all franchises.

Our Digital Acceleration Team :

The Digital Acceleration Team at Amgen Spain are leading projects that enable the digital transformation of the company.

Projects will focus on enabling marketing and communication excellence to enhance the digital presence and the introduction of new relationship models.

Role overview :

As an Omnichannel Data Analyst, you will set up and monitor the success of the new digital channels and the link with the offline channels of the company in partnership with all business units, IS and customer excellence teams in our Spain Affiliate.

You’ll define the KPIs to be analyzed along the different channels and find out insight to be reported to the decision makers of franchises and product teams for them to design data driven strategies.

Finally, you’ll drive the upskilling of our cross functional brand teams and change management that is required to enable effective implementation of the new Amgen’s digital presence in Spain.

Responsibilities :

  • Understanding of the business requirement by constantly communicating with internal stakeholders to guarantee the proper follow up of multichannel strategies.
  • Lead the setup of analytical tools to be considered and used in digital channels.
  • Promote A / B Testing activities, CRO tools usage, tag-management, web optimization, automation marketing, heat maps and other analytical activities.
  • Select and analysis of data sources (web analytic, social listenin, ).
  • Define the integration of digital data into our CRM.
  • Properly divide into segments the database according to campaign requirements.
  • Monitor the evolution of digital analytics and provide the team with the proper insights to create more effective assets and campaigns.
  • Detect insights taken to contribute to more effective campaigns and activities.
  • Implement new functionalities and addons to drive machine learning and predictive analytics activities.
  • Ensure compliance and adhering to all laws, regulations, policies SOPs with the highest standards of ethics and integrity.
  • Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics.
  • Contribute to biotech and extra sectorial best practice and knowledge sharing activities and initiatives across all franchises.
  • Qualifications and required experience :

    University degree or higher education qualification(s) preferably in marketing, business studies, IT or a technology / media related discipline.

    Proven experience and desired skills :

    Proven employment history (client or agency side) with demonstrable knowledge and experience of :

  • Previous experience in data integration and analytics (preferably in the biotech industry)
  • Knowledge in analytics tools such as Adobe Marketing cloud, Google Analytics, Google Spread Sheets, CRM (Veeva) and Tableau.
  • Measuring & reporting on campaign analytics & KPIs
  • Modern analytical web, social listening and business intelligence principles
  • Ability to build strong colleague relationships
  • A good facilitator with a consultative mindset
  • Ability to work on your own and in a team
  • Experience in collaborating with cross-functional internal teams from different business units
  • Strong MSOffice skills and good presentation making skills
  • Excellent communication skills and fluency in English
  • Experience range : 5-7 years
  • Join Us

    If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

    Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

    As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win.

    Together, we live the Amgen values as we continue advancing science to serve patients.

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