Manager, eCommerce Marketing
McAfee
Spain, Madrid
hace 1 día

Role Overview :

McAfee is looking for a Manager, eCommerce Marketing to bring Direct-to-Consumer (D2C) revenue and new user acquisition through McAfee.

com. You will help promote the digital experience of McAfee.com worldwide growth marketing strategy from homepage, product pages to checkout / cart while creating unique personalized web and mobile experiences across different audience segments.

Through thoughtful and rapid experimentations with a creative mastermind, You're a CRO strategist who is customer-obsessed in finding opportunities to test different hypothesis and increase the end-to-end customer funnel.

You're a digital marketing specialist with an understanding and experience of A / B testing, website analytics, and UX conversion tactics.

You may also have ecommerce merchandising experience to improve price, product SKU mix, and promotion to maximize customer LTV.

Company Overview :

From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously.

For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to shape the future of cybersecurity by working together to build outstanding products and solutions.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

About the role :

  • Create and develop messaging, pricing, audience segmentation and landing page tests with partnership including design, dev, engineering and analytics teams
  • Develop the experimentation brief and testing plans ensuring reliable tracking and instrumentation across different conversion optimization funnels
  • Coordinate end-to-end implementation of website optimization programs inclusive of legal review, creative / copy execution, UX design, A / B / N testing and reporting measure
  • Reduce user friction while improving checkout / shopping cart experience worldwide to adopt different payment preferences
  • Improve funnel analytics. Set Measurements, establish reporting, and review optimizations measurement and performance to improve conversion rates
  • About you :

  • At least 3+ years' experience in online / digital consumer marketing / B2C / ecommerce industries
  • Experience using A / B testing and personalization platforms like Visual Website Optimizer, Optimizely, Google Optimize, Adobe Target, or similar
  • Experience in Adobe Analytics, and Google Analytics
  • Company Benefits : Perks include :

    Perks include :

  • Pension / Retirement Programs
  • Medical, Dental and Vision Coverage Programs
  • Support for Community Involvement and Programs
  • Unleash your Power Join our Talent Network : http : / / careers.mcafee.com /

    Company Benefits and Perks :

    We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day.

    We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement
  • We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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