Brand Performance Manager (Performics)
Publicis Groupe
Madrid, Spain
hace 5 días

Company Description

At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do.

The Performics world features math whizzes, storytellers, strategists and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.

As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands.

Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned and owned media.

Job Description

We are looking for someone to lead the Digital team and Performance strategy of a major electronics global company.

We need someone highly focused on client service and who masters all digital disciplines involved (social, search, display / programmatic and affiliation).

He or she will be responsible for a team of +6 people, so management and interpersonal skills are also required.

The candidate must be ready to work in a highly dynamic and demanding environment, and should be comfortable with tight deadlines and working under pressure.

His / her responsibilities will be focused in four main areas :

STRATEGY focus :

Performance digital strategy approach to maximize the brand s revenue, both in the e-store and in retailers.

  • Finding insights and trends through the expert use of tools and events
  • Results analysis to find opportunities and new ways of working to improve performance
  • Relationship and collaboration with key players (Google, Amazon, Facebook)
  • The selected candidate will work integrated into the agency team (Starcom) and the rest of PM practices in the writing of a full multichannel strategy.

    He / she will participate in :

  • Brief meetings and joined strategies
  • Global digital figures analysis to understand global strategy
  • Multichannel analysis (i.e. GRPS vs searches, TV special actions vs sales, etc.)
  • He / she will be responsible for the integration and collaboration with the Client in terms of :

  • Business KPIs understanding and data cross-analysis
  • Cross-agency weekly meetings with the different stakeholders (ecommerce, web analysis, client, etc.)
  • Joint reporting
  • CLIENT SERVICES requirements :

  • Digital strategy presentation to client (global and channel-specific Search, social, Amazon, etc.).
  • Reporting insights and conclusions presentation to client (total performance and channel-specific).
  • Leading figure in the cross-agency meetings
  • Main contact for global topics and / or urgent issues
  • Investment and invoicing control
  • DATA ANALYSIS AND OPTIMIZATION of :

  • Global results review of all channels in main brand events (launches and all relevant campaigns)
  • Deep analysis of results in coordination with the team in order to identify trends, insights and learnings for future campaigns (all channels)
  • Campaign Manager and Search Ads 360 expertise to be able to deeply analyze figures and results
  • Detailed figures analysis for reporting and strategies elaboration
  • Floodlights and basic trafficking knowledge is also required.

    TEAM

    The candidate must have experience in team management, as he / she will be directly responsible for a team of 6+ people.

    As responsible for the digital activity of a global account, it is essential to have a high level of spoken and written English.

    There is daily communication with all global teams and client global leads (via email and call) and presentations are often carried out in English.

    Additional requirements :

  • Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
  • Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
  • Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework
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