We are looking for a CRM Manager , someone who will plan and grow the CRM function in order to deliver on agreed upon business goals and KPIs.
You will also be responsible for strategy and planning of CRM activities (communications and promotions) across markets, products, player segments, channels and devices.
The company is a new enterprising online gaming firm with a young, dynamic team in Barcelona which offers a really friendly vibe.
They ask that you have experience with planning and delivering campaigns using multi-channel marketing platforms, e.g. IBM, Salesforce, Optimove, and Xtremepush.
What is expected of the CRM Manager :
Ownership of the CRM Calendar across markets and of resource management to ensure that projects are delivered on time across various teams;
Responsibility for designing effective working processes in collaboration with other teams, such as Design, Product, and Analytics in order to ensure campaigns are optimally structured and deliver exceptional customer experiences;
You will work with Tech and Analytics to help drive the procurement and implementation of new CRM tools and systems which will allow us to operate a highly competitive CRM offering across products, channels and devices;
You will be proactive at bringing new ideas to meet customer needs, working closely with Customer Care, Analytics and other functions to gain actionable insights;
You will work with the Marketing department to assist with promotional events to attract new customers;
You will implement a data-driven, segmented approach so customers receive relevant and engaging campaigns which are optimised via ongoing AB testing to maximise lifetime value.
Good communication skills in written and spoken English. Spanish and / or Portuguese skills are essential;
Relevant academic degree or qualification.
Strong time management, organisation and analytical skills;
You have a strong management background in Sports and / or Casino CRM;
Knowledge of the South American online gaming market, products and customers a plus;
Highly motivated with the ability to manage and direct self to consistently meet challenging targets within a fast-moving industry and a dynamic organisation;
Excellent team player with strong interpersonal skills;
You bring passion and innovation.
An exciting new gaming company, Sports betting and Casino games, with offices in Barcelona.
Positive working environment
A vibrant start-up work environment in sunny Barcelona