Digital Media Planner (Spark Foundry)
Publicis Groupe
Madrid, Spain
hace 6 días

Company Description

Spark Foundry is a global media agency that exists to bring HEAT Higher Engagement, Affinity, and Transactions to brands.

  • By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands;
  • and to buy more products and services from them.

    Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies.

    We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

    With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry.

    And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

  • Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights;
  • content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

    Job Description

    The Digital Media Planner will be responsible for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

  • Assisting digital media strategy development for top tier clients
  • Developing and managing digital media plans; negotiating and purchasing media
  • Managing the day-to-day implementation, and optimization of campaign activities
  • Managing campaign authorizations, budgets, and reconciliation process
  • Interacting daily and maintaining rapport with digital media publishers
  • Analyzing research data and media / marketing information; sharing information with clients
  • Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns
  • Other responsibilities as assigned
  • Qualifications

  • Bachelor’s degree related with Advertising, Marketing or Economics, or a minimum of 1 year of experience working in digital planning (display)
  • Good use of digital planning tools : MS Office, TomMicro or Galileo, Comscore and Verification
  • Able to express oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Develop client reports that are clear, compelling and persuasive
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • We think you’re awesome if you :

  • Are proficient in English (B2 or more)
  • Have offline media planning knowledge and heave users of media planning’ tools
  • Know and use all digital disciplines : Display, SEM, SEO, Affiliation, Social, Programmatic
  • Additional requirements :

  • Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
  • Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
  • Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework
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