Digital Acquisition Specialist
Grupo Planeta
Barcelona, España
hace 5 días

Descripción de la oferta

What we need

We are hiring an experienced Digital Acquisition Specialist to join our awesome acquisition team!

Reporting to the Head of user Acquisition of its Business Unit, you will work together with the products to plan, design and ensure an effective media paid campaigns.

We are expecting you to have experience and a big passion for digital marketing acquisition.

What you will be doing

As a Digital Acquisition Specialist, you will be a part of the process for defining and managing the overall acquisition digital strategy.

  • Manage and coordinate the media acquisition strategy with our media agencies on different digital channels
  • Validate media channel mix by plan, and make sure to get efficient media plans
  • Oversee paid media advertising campaigns on Google Ads, Social Ads, and Programmatic
  • Drive with agencies optimisation strategies until they are achieved
  • To review and reporting performance of all paid campaigns to ensure that CPO’s are well managed
  • Generating detailed performance reports around trends and KPIS and sharing with our local teams
  • Coordinate our local teams by creating ideal strategies for each market (France, Italy, Eastern countries, United Kingdom, Germany, United States)
  • You Have

  • Bachelor's degree in marketing, communications, or equivalent
  • Digital Master will be valued.
  • 3 4 years of experience in developing and implementing digital marketing strategies
  • Experience managing, growing and optimizing user acquisition campaigns
  • Experience with managing monthly performance budgets of 5 -7 digits
  • Data-driven mind-set with focus on real-time performance
  • Extensive knowledge of all different digital acquisition marketing channels : Google Ads, Social Ads, Programmatic
  • Use Google Analytics 360
  • Fluency in Spanish and English
  • About You

    You want to get the job done and hit your goals, regardless of potential obstacles

  • Team player with superb collaboration and communication skills
  • Ability to work in a fast-paced and deadline-driven environment
  • Be proactive, passionate, optimistic and self-motivated
  • Ability to work autonomously and accurate with an incredible attention to detail
  • Stay up to date with the latest technology and best user acquisition practices
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