Category Marketing Manager - Primary Packaging
Dover Corporation
Barcelona, ES
hace 4 días

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full range of reliable and innovative inkjet, thermal transfer, laser, print and label application systems.

Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.

Join our new Category Management team in Barcelona!

In this role you’ll be Responsible for the definition and successful execution of the primary packaging coding & marking market segment plans globally.

You’ll have an opportunity to Play a pivotal role in defining the positioning of Markem-Imaje’s product portfolio with regards to customer requirements and ensure we have a compelling and competitive market approach for the primary packaging segment.

You should possess Bachelor’s Degree in Sales / Marketing or related discipline and 8+ years’ experience in product marketing or category management in a company offering industrial printing solutions.

Principal Activities / Duties / Responsibilities :

  • Act as the key interface between product divisions and the local sales organizations for product launches and product strategy definition.
  • Develop key market insights by understanding customer needs and market trends. Monitoring and assessing competition. Delivering competitive response to the MI salesforce in a timely manner.
  • Project manage new product launches planned by the divisions & act as the key interface between all stakeholders : product divisions, marketing & communications, pricing, Current Business Managers and sales teams.
  • Drive the customer segmentation process to define the best positioning for MI to create a win-win offering for customers.
  • Work with multiple stakeholders to gain buy-in and drive the MI strategy.
  • International travel required as part of the role.
  • Education and / or Experience Required :

  • Primary coding market. Continuous Inkjet & Laser coding solutions.
  • Minimum Bachelor’s Degree in Sales / Marketing or related discipline.
  • 8+ years’ experience in product marketing or category management.
  • Experience with one or more technologies found in the MI portfolio (thermal transfer, continuous inkjet, DoD, print & apply, laser).
  • Experience in B2B industrial space - food, drinks, cosmetics, cabling or relevant markets where these technologies are applied.
  • Strong project management skills and ability to and work within global cross functional teams or projects.
  • Strong analytical skills combined with an excellent business acumen.
  • All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

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