CRM Associate (Game Ops Marketing)
Product Madness ­čô▒­čÄ«
Barcelona, Catalonia, Spain
hace 1 d├şa
source : Appcast

As a CRM Associate, you will be joining our Game Ops Marketing Team where you will learn and apply the processes and skills needed to be a top-class CRM Associate within the Free to Play industry.

As part of your role you will be handling campaign setup of special offers, engagement campaigns, customer communication messages (including emails and push) and campaign analysis with the objective to build player loyalty and increase player lifetime value.

In addition, you will be closely working with the Product, Art, Customer Service and Data teams aiming to improve player user experience as well as increase engagement, retention and monetization.


  • Hands-on execution of in-app campaigns using bespoke in-house tools
  • Configuring CRM campaigns, reviewing asset quality and ensuring error-free execution
  • Creating detailed art briefs and writing engaging marketing messages.
  • Generating ideas for new engagement, monetization and retention campaigns
  • Managing customer communication channels (email, push, pop ups)
  • Assisting with pre and post campaign analysis
  • Monitor KPIs related to retention, monetization and take action when necessary
  • Closely collaborating with other teams across the business : Art, Product, Data Science, Social Media, VIP, Customer Service.
  • Requirements

    Experience & Requirements

  • You have experience working on projects where you have a strong sense of priorities to get things done in most efficient way
  • Have a basic understanding of different communication channels
  • Configuration of marketing campaigns is desirable
  • Experience in writing engaging marketing copy is desirable
  • Comfortable working with data in excel
  • An Interest in gaming is desirable
  • SQL Experience is desirable
  • Excellent written and spoken English communication skills are a must
  • About You

  • You are keen to learn!
  • You have great interpersonal skills and able to communicate effectively with your team members and other teams across the business
  • You have an eye for detail and can apply logical thinking when managing tasks
  • You are super organized with the ability to work to deadlines
  • You are flexible, team-oriented and willing to work in a fast-paced environment
  • You have a passion for marketing or have a creative mindset
  • You feel at ease working with numbers.
  • Annual Holidays :

  • 25 labour days per year
  • Christmas closure ( from the 24th December 2021 to the 4th of January 2022)
  • BCN Bank Holidays
  • Flexible timetable :

  • Flexibility of 1 hours at the start and end of the working day
  • Birthday Package :

  • 50ÔéČ Amazon voucher
  • Day off in the month of the employee birthday
  • Monthly Food Allowance :

  • 40ÔéČ via Uber Eats
  • WFH allowance :

  • 250ÔéČ (one off)
  • Health insurance :

  • Up to 50ÔéČ per month maximum, expensed monthly.
  • Gym Allowance :

  • Up to 50ÔéČ per month maximum, expensed monthly.
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