As a CRM Associate, you will be joining our Game Ops Marketing Team where you will learn and apply the processes and skills needed to be a top-class CRM Associate within the Free to Play industry.
As part of your role you will be handling campaign setup of special offers, engagement campaigns, customer communication messages (including emails and push) and campaign analysis with the objective to build player loyalty and increase player lifetime value.
In addition, you will be closely working with the Product, Art, Customer Service and Data teams aiming to improve player user experience as well as increase engagement, retention and monetization.
Responsibilities
Hands-on execution of in-app campaigns using bespoke in-house tools
Configuring CRM campaigns, reviewing asset quality and ensuring error-free execution
Creating detailed art briefs and writing engaging marketing messages.
Generating ideas for new engagement, monetization and retention campaigns
Managing customer communication channels (email, push, pop ups)
Assisting with pre and post campaign analysis
Monitor KPIs related to retention, monetization and take action when necessary
Closely collaborating with other teams across the business : Art, Product, Data Science, Social Media, VIP, Customer Service.
Requirements
Experience & Requirements
You have experience working on projects where you have a strong sense of priorities to get things done in most efficient way
Have a basic understanding of different communication channels
Configuration of marketing campaigns is desirable
Experience in writing engaging marketing copy is desirable
Comfortable working with data in excel
An Interest in gaming is desirable
SQL Experience is desirable
Excellent written and spoken English communication skills are a must
About You
You are keen to learn!
You have great interpersonal skills and able to communicate effectively with your team members and other teams across the business
You have an eye for detail and can apply logical thinking when managing tasks
You are super organized with the ability to work to deadlines
You are flexible, team-oriented and willing to work in a fast-paced environment
You have a passion for marketing or have a creative mindset
You feel at ease working with numbers.
Annual Holidays :
25 labour days per year
Christmas closure ( from the 24th December 2021 to the 4th of January 2022)
BCN Bank Holidays
Flexible timetable :
Flexibility of 1 hours at the start and end of the working day
Birthday Package :
50€ Amazon voucher
Day off in the month of the employee birthday
Monthly Food Allowance :
40€ via Uber Eats
WFH allowance :
250€ (one off)
Health insurance :
Up to 50€ per month maximum, expensed monthly.
Gym Allowance :
Up to 50€ per month maximum, expensed monthly. 
