General Manager- Director tiendas Outlet Caballero, Mujer y Niños
Ralph Lauren
Santa Agnes de Malanyanes, Spain
hace 1 día

Position Overview

  • Embrace & demonstrate the Ralph Lauren brand philosophy & EMEA values
  • Maximize store performance & profitability through a customer first culture
  • Communicate & implement the retail strategy & initiatives to support the RL business vision
  • Inspire, lead & develop the store team to deliver RL Experience to an exceptional level
  • Guarantee the highest standards of Brand Presentation execution & Operational efficiencies
  • Essential Duties & Responsibilities

    EXCEED SALES AND PROFITABILITY TARGETS Drive & develop initiatives to optimize performance ,working with store team & business partners Deliver profit expectations by managing expenses, exceeding sales & key metric targets : Conversion, Units per transaction, Sales per worked hours & Customer Data capture Understand the Stores P&L performance and the impact of expense, take action where needed Manage the store census, review effectiveness, make considered and measured recommendations to the Flagship / Country Manager that will optimise store coverage and productivity Analysis data & make conclusions to optimize performance and / or take corrective action Demonstrate an in-

    depth understanding of the local market ,competitor activity & share opportunities. INSPIRE AND DEVELOP THE TEAM Lead and inspire the team to deliver sales and profit results by providing the RL Experience Set clear expectations & inspire the team to deliver results, acting with integrity Responsible for hiring & developing the best talent to meet the business requirement Ensure all recruitment activity is managed within budget and headcount controls Create personal development opportunities linked to performance to provide succession & growth Lead & Develop talent : successfully On board , support & develop new and existing talent Create a working environment with : creativity, strong work ethic & a passion for the RL Brand Take responsibility for and conduct regular reviews, tackling performance issues promptly Monitor & positively impact employee engagement and retention Manage & maintain the hire to retire of all employees Recognize & reward achievements across all level of employees Act as brand ambassador setting the standards for dress & grooming standards Take ownership for personal performance & seek feedback to review progress RL EXPERIENCE AND SERVICE MODEL Embrace & demonstrate the RL Experience & model Consistently deliver & drive the RL Experience service model to an exceptional level Provide all customers a welcoming environment to Connect, Convert & Conclude, leaving them with a positive lasting impression of RL Create a customer first culture across the store population Observe & feedback to store management team on areas of improvements / achievements of RL Experience Ensure effective communication for sharing of product knowledge ,coaching of selling skills to new & existing employees BRAND PRESENATION AND OPERATIONAL EFFICIENCY Build & maintain relationships with Corporate to influence product mix & density in line with the trading strategy Deliver the Brand visual proposition to commercially enhance the customer journey Execute directives and partner with BP to implement & influence strategies Implement and maintain model store guidelines to an excellent standard Manage inventory flow to minimize shrink loss through operational excellence & with business partners Manage compliance of customer support functions including RFID and IPOD replenishment Accountable for compliance to all company policy & procedures including Health & Safety of internal / external customers Optimize resource to improve productivity to provide an exceptional RL Experience

    Experience, Skills & Knowledge

  • Professional experience within a Retail environment.
  • Proactive, positive and dynamic personality.
  • High customer and people service orientation.
  • Good social and communication skills.
  • Understanding of delivering performance against KPIs
  • Experience within MS Office suite.
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