The primary role of the Financial Center Financial Solutions Advisor (FSA) is to deepen banking and investment relationships with Mass Affluent customers.
Located in Financial Centers with a concentration of Mass Affluent customers, the FSA will act as the primary point of contact for Mass Affluent customers, although will not have a book of business.
Walk-in customers will be directed to the FSA who will provide end to end comprehensive advice and customized solutions to help customers achieve their financial goals.
Customer reviews / presentations will include a review of investment goals and prepare presentations that recommend products such as stocks, bonds, mutual funds, annuities, banking, and managed money solutions.
The FSA will transact point of fulfillment investment and banking business for clients with less than $250k in investable assets.
In addition, the FSA will engage in daily relationship calling to pre-selected Bank of America or Merrill Edge customers inviting them into the Financial Center for a customer review.
The FSA should have experience in investment, banking and lending products to bridge banking and brokerage solutions. The FSA will build and maintain effective partnerships with internal business partners including other Financial Center teammates, Small Business Bankers, Mortgage Loan Officers, Financial Advisors, in Consumer Banking Services (CBS) and Merrill Edge Advisory Center (MEAC).
The FSA will directly report to a Regional Sales Manager on the Preferred Banking & Investments team and work closely with specialist partners to drive referrals.
Refer to other appropriate business channel(s) (i.e. Small Business, Home Loans) as needed
Enterprise Role Overview
FSA develops new investment and banking business through leads generated from internal partnering. The FSA will identify, profile and meet with clients to analyze and review financial goals.
Engages customers in the lobby for delivery of store value proposition. The FSA will triage client leads and make referrals to appropriate internal service providers based on client needs and asset thresholds.
Participates in on-going training and interaction with the Merrill Lynch Wealth Complex. The role is a bridge between banking and brokerage, therefore the FSA must have a general awareness of core banking and investment solutions.
The FSA should be able to provide an enterprise product view for our clients, executing referrals across banking and brokerage lines.
Demonstrates proficiency with appropriate banking center systems and routines to support sales process. Series 7 & 66 (63 & 65 in lieu of 66) required and Insurance licenses desired.
CFP or CRCP preferred. 4 year business degree preferred. One+ years of experience in business development and investments training.
This position may be subject to SAFE Act registration requirements. Pursuant to the SAFE Act requirements, all employees engaged in residential loan mortgage originations must register with the federal registry system and remain in good standing.
If your position requires SAFE Act registration, you will be required to register and to submit to the required SAFE Act background check and registration process.
Failure to obtain and / or maintain SAFE Act registration may result in your immediate termination.