Customer Marketing Specialist
Lindt & Sprüngli
Barcelona, Barcelona, ES
hace 5 días

Purpose :

To Translate the brand marketing strategy to a Trade Marketing Plan driving brand awareness across customer and channels

As a part of your main accountabilities will be :

Point Of Sales Materials :

  • Creation of POS materials and activities that ensures product sell-in store activation
  • Define suitable POS material to execute in determined channel 2nd
  • Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
  • Analysis of display margin and optimization of POS costs
  • Coordinate promotional & activation plans at Point of Sales :

  • Define and execute promotional activities and execution tracking per customer.
  • Analyze execution in terms of quantity / type of displays / margins / per channel with internal data
  • Analyze our categories and competitor’s and track promotional activities and execution and activation per customer and campaign.
  • Coordinate in-store tastings activities with customers and agencies in major customers
  • Sales Force Support

  • Support Sales & Field team in different projects to meet customer requirements
  • Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
  • Give strong support in specific customers projects to our sales force and field team.
  • Other Accountabilities :

  • Daily contact with Marketing team to keep product strategies aligned with the actions at the POS
  • Support in the preparation of Marketing Plans
  • Key person in terms of internal projects coordination (Sales / Mkt / Purchasing / Demand / Logistics departments)
  • What we offer : )

  • Amazing Office Views
  • Tickets Restaurant
  • Health insurance
  • Free Freakfast and fresh fruit every day
  • Flexible Schedule
  • Kit Home Office
  • 2 hays of home office by week
  • Reduced hours in july & august
  • Experience & tools :

  • Valuable experience in FMCG
  • At least 3 years experienced in Trade Marketing / Sales departments
  • Knowledge of marketing, trade, and sales principles
  • Proficient in MS Office (advanced excel is a plus)
  • Desirable experience with the tools : Cognos, SAP, Salesware (Tablet)
  • Skills :

  • Project management skills
  • Very well organized,
  • Orientation to details
  • Results oriented
  • Excellent communication and relationship skills
  • Analytical mind with strategic mindset
  • English level at least level B2+
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