Digital Marketing Manager
Barcelona, ES
hace 6 días

Mission : Lead and create the digital vision for the Local & Regional Lifestyle Brands.

Main tasks :

  • Collaborate with Brand Managers and their teams to integrate digital in order to create complete and engaging marketing campaigns;
  • drive change with Markets in their implementation

  • Paid media management including strategy, plan approvals, plan tracking & post campaign reporting, research and learnings implementation
  • Develop and lead the digital assets strategy & implementation together with Brand teams
  • Content and Video Online Strategy deployment, focused on target and connection with most appropriate platforms
  • Settlement of programmatic buying & Google platform
  • Develop the Social Media Strategy for brands
  • Develop the Influencer program, from scouting (demographics, insights) to reporting (metrics obsession). Guidelines development focused on newness and effectiveness.
  • Seeding plans in line with PR.

  • Events : Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives.
  • Develop activation reports to document and present as best practices. Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels

  • Management and update of transversal areas such as SEM, SEO; Social partners (Facebook, Instagram, Snapchat, TikTok, 21 Buttons )
  • Gather & help applying creative digital media learnings to brand campaigns
  • Data KPI tracking & maintenance of data visualization technology (currently Datorama). Usage of Data for creating new digital strategies.
  • Coordination of media owners (google, facebook, etc) for business reviews, negotiations and pioneering activities

  • Collaborate with Media, eTailing, Consumer Insights teams in the development of an e-listening strategy and implementation throughout brands.
  • Help expand ecommerce opportunities (e.g. Birchbox). Social media & Influencers management model definition

  • Coordination & Implementation of digital learning roadmap (PUIG Digital Academy)
  • Brand campaigns for ecommerce
  • Best in class CRM program
  • Desired Skills and Experience :

  • Business vision and teamwork spirit, plus project and coordination management (both internal and external teams, digital media operations agencies, strategic partners)
  • Strong experience in a digital agency or in a digital marketing role within a multinational company
  • International experience and mindset
  • English and Spanish fluent, other languages would be a plus
  • Excellent communication and interpersonal skills
  • Creative, innovative
  • Strong experience conducting user experience testing and solid understanding of core usability principles
  • Strong data analysis skills
  • Passionate about fragrances and fashion
  • University Degree
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