Marketing Automation Consultant
Accenture
Madrid, España
hace 4 días

Job Description

  • Join the world’s largest and most disruptive agency. A new breed of agency that’s all about the Experience. For us, customer experience is not an add-on;
  • it’s foundational to who we are and how we empower our clients. We drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful.

  • We do this in three ways : by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale;
  • and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences.

    Come and work at the heart of change

    We are looking for aCRM & Marketing Automation Consultant.A talented, fun, collaborative person willing to bring added knowledge to our team.

  • If you thrive working with an incredible mix of pioneers, techies, creative junkies ; in a fast-paced, dynamic environment;
  • moving frequently from project to project then, we’d like to meet you!

    The work :

    Have a CRM business vision and the ability to interact with IT / Marketing teams to develop and implement innovative use cases throughout the customer life cycle.

    Interpreting business requirements into functional requirements for IT equipment. Define functional design of the TO-BE Marketing Automation solutions of the costumers based on their needs.

    Build business cases of use cases and solutions.

    Plan and execute CRM campaign strategy, defining workflows and triggers according to buyer personas and their stage in the customer journey.

    Design email marketing and marketing automation campaigns, and manage and support operational teams for campaign testing and execution.

    Use dashboards and data to make smarter decisions. Monitor and deliver analytical reports to optimize the customer journey.

    Engage with other teams to understand and identify ways to increase prospect and client engagement, to better define the optimization strategy.

    Stay abreast of industry trends, best practices, and the evolving digital landscape.

    Qualifications

    Requirements / Qualifications

  • University or Business School degree (Master) in Marketing or related field.
  • Functional or operational experience with Salesforce Marketing Cloud with ability and understanding on how to manage it and configure, parametrize and test campaigns.
  • Strong experience in Email Marketing. SMS and Push are an asset.
  • Knowledge of conception, implementation and optimization of personalized campaigns and customer journeys (segmenting by Buyer Persona & customer journey stage).
  • Must have strong quantitative analysis skills and advanced Excel skills.
  • Great attention to detail and curiosity to uncover trends and insights.
  • Team-player with excellent relationship-building.
  • Analytic, methodic, proactive, and detailed-oriented person.
  • Communication and project management skills.
  • Desirables (more to least important)

  • Experience with other Marketing Automation Tools : Adobe Campaign (Standard or Classic), Eloqua, Responsys, Marketo, Pardot
  • Knowledge of online or offline direct marketing functions is an asset.
  • Any specific experience within Banking sector would be beneficial.
  • Any specific experience within CRM or Digital Marketing would be beneficial, as would marketing experience in a more general sense.
  • Understanding of data models and technical architecture of Marketing Automation solutions.
  • Html.
  • Copywritting and content creation skills.
  • Web analytics tools (Google analytics, Adobe Analytics).
  • What’s in it for you :

    Choose Accenture Interactive for a challenging and rewarding career where the variety of opportunities and projects allows you to develop your potential and grow professionally every day.

    The only place where you can learn from our unrivalled experience, working alongside talented colleagues.

    We offer a competitive salary, an extensive benefits package which includes extra vacations days per year, medical and life insurance, learning opportunities and much more!

    Time for change

    Make your move Apply now!

    Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

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