Director Marketing, Spain
Seattle Genetics
Madrid, Spain
hace 5 días
source : Experteer

DescriptionPosition Summary : Seattle Genetics is preparing to launch tucatinib,a highly selective tyrosine kinase inhibitor (TKI), for HER2+ metastatic breast cancer patients in Europe.

The successful candidate will work closely with the cross functional tucatinib team to lead the planning and execution of the launch in Spain.

Responsibilities associated with this role include strategic planning, launch planning, and execution of branded tactics.

Principal Responsibilities : Lead tucatinib launch readiness efforts for Spain in close collaboration with the local cross functional team and the European commercial teamLead the construction of revenue forecast for Tucatinib’s Business CaseLead the annual cross functional strategic brand planning based off meaningful insights, a deep understanding of the local market dynamics, the competitive environment, and key unmet needs.

  • Lead the design and execution of the annual market research planDevelop commercial tactical planning and lead execution working closely with internal and external partnersTogether with Medical and Market Access lead design and execute SeaGen Spain Digital channels strategy and how this integrates with traditional channelsAdapt global and regional marketing deliverable and tactics to meet local needsIdentify and develop relationships with key stakeholders and opinion leadersDevelop an HCP engagement plan incorporating digital channelsCollaborate with the sales team to deploy and train on brand strategy, messaging, and field tacticsReport, together with Sales Director, business evolution every quarter to the management committeeWork closely with the SeaGen Europe commercial team to help guide and shape overall brand strategic decisionsWork closely with the other MKT directors from other affiliates identify further opportunitiesIdentify critical issues that impact the success of promotional marketing effortsFollow up of the financial forecast and the promotional budgetQualifications : Bachelor’s Degree or equivalent;
  • MBA, Pharm.D., Ph.D. or other related graduate-level degree preferredMinimum of 8 years pharmaceutical marketing experience, preferable in Oncology, and within a European country affiliateDemonstrated ability to work resourcefully and with a sleeve rolled up approachStrong analytical and strategic thinking skillsAbility to establish and strengthen relationships with key internal and external stakeholdersProven team player and collaboratorEntrepreneurial and innovative spiritExcellent communication and presentation skillsSavvy and innovative technicallyAbility to travel approximately 20% of the timethorough understanding of local compliance, as well as a sound ethical approach to businessStrong English and Spanish language skillspreference for : experience in breast cancerexperience in medical or sales field positionshaving led a successful launchproven experience in digital multichannel engagementAs a leading employer in our industry, Seattle Genetics is proud to offer a competitive total compensation package as well as a comprehensive benefits program designed to support the whole lives of our employees and their families.

    To learn more about Seattle Genetics, please visit . Seattle Genetics is an equal opportunity employer. All qualified applications will receive consideration for employment.

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