Country Sales & BD DirectorCountry Sales & BD Director
Madrid, M, Spain
hace 1 día

We create smart innovations to meet the mobility challenges of now and the future. We design and manufacture a complete range of transportation systems, from high-speed trains to electric buses, autonomous subways, signalling and digital mobility solutions.

Joining us means joining a truly global community of 36 300 people dedicated to solving real-world mobility challenges and achieving international projects with sustainable local impact.

Position : Country Sales & BD Director

Purpose of the job :

In this role, you will be in charge to plan and implement sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

You will act in a strict respect of Alstom’s corporate values and code of ethics.

Organisational Reporting :

You report hierarchically and operationally to the Country President. The role is based in Madrid Headquarters.


As Country Sales & Marketing Director you are accountable and responsible for the following actions :

Sales & Marketing Operations :

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Management and leadership

  • Communicates values, strategies, and objectives within the full organization
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Assigns accountabilities; planning, monitoring, and appraising job results;
  • Coordinates liaison between Sales & Marketing department and other related units
  • Fosters a labour climate for offering information and opinions & providing educational opportunities.
  • Finance and Budget Management

  • Develops and manages sales / marketing operating budgets.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Achieves satisfactory profit / loss ratio and market share in relation to preset standards and industry and economic trends.
  • Analyzes and controls expenditures of division to conform to budgetary requirements.
  • Educational Requirements

  • Engineering or Business Schools degree
  • MBA in Sales & Marketing Management is a plus
  • Fluent in English and Spanish
  • Experience / knowledge

  • At least 5 years of experience in a Sales and Marketing senior position role, or equivalent, in the railways industry managing international customers or public transport administration
  • Recognized as a Human leader and oriented to excellence
  • Excellent negotiation skills with high level customers
  • Deep knowledge of Spanish transport industry and its key actors
  • Mastering marketing tools and methodologies
  • High level of French being a strong advantage
  • We believe that a diverse and inclusive workforce is a lever to running a sustainable and successful business. We are dedicated to creating an inclusive environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.

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