Marketing Analytics and Measurement Manager
EDREAMS ODIGEO
Spain, Barcelona
hace 6 días

Overview

Are you ready to shape the future of travel by working at one of the world’s largest online travel companies? Currently we are hiring a Marketing Analytics and Measurement Manager for our headquarters in Barcelona to define a holistic and sophisticated attribution model to improve efficiencies across channels and devices.

What you will do :

  • Define a holistic and sophisticated attribution model for the company with the objective to improve spending efficiency across channels and devices;
  • this requires working with other functional stakeholders (eg., pricing, marketing) and leveraging Data Science capabilities.

  • Transform marketing channel optimization into moving to an LTV spending guidance and report on the payback window
  • Review and improve existing LTV methodologies for the business taking into account future revenue streams and allocate those to the adequate marketing channel and device.
  • Implement the attribution and LTV models across the organization enabling better trading decisions (eg., bidding in search) whilst at the same time maintaining consistent reporting across the company (ie.
  • maintain a single source of truth in management reporting).

  • Measure the impact these new attribution and LTV models have on the company’s performance short term and long term
  • Assess initial Marketing Mix Models in collaboration with Data Science to complement existing bottom-up attribution models.
  • About you :

  • Degree in a quantitative field (Mathematics, Statistics, Computer Science, Engineering or other quantitative fields).
  • 3 years experience in defining and implementing attribution and LTV methodologies
  • Experience in working with Data Scientists
  • Ability to work with stakeholders across functions and implementing change amidst various stakeholders and limited alignment.
  • What do we offer?

  • Fun at work : At eDreams ODIGEO, work and fun go hand in hand!
  • A work environment that promotes continuous growth and learning : you will have access to tech talks, internal soft and technical skills trainings, language lessons, external events and industry conferences.
  • A free subscription to O’Reilly Online Learning.
  • Personal career path programs.
  • A phenomenal lifestyle and work-life balance (e.g. half-day Fridays, team building activities, flexible hours, 24 days of holidays +2 extra days off, etc.).
  • A free eDreams Prime subscription to benefit from significant discounts on your travels.
  • Competitive salaries & a flexible benefits scheme : Ticket Restaurant, transport, private health insurance, etc.
  • We like our eDOers happy and healthy! Free fresh fruit and coffee for all (with many types of milk alternatives) and a significant Andjoy discount! After the gym you can always take a shower at our offices too.
  • Special discounts at other local venues, such as gyms, restaurants, shops, etc.
  • New to the city? We also offer great relocation packages.
  • Amazing offices in the heart of Barcelona with a beautiful terrace to have a break and enjoy the views.
  • Annual awards for a variety of team and individual achievements.
  • And the opportunity to work on a dynamic, dedicated, fun, and passionate team of professionals. We journey together!
  • Come fly with us and join us now.

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