Manager Loyalty
El Prat de Llobregat
hace 4 días

Job Purpose

The Manager of Loyalty Programs is responsible for leading a transformation of loyalty within Vueling through maximization of the Avios frequent flyer program, co-brand credit cards, and exploration of opportunities in the low cost loyalty / membership and subscription space to drive repeat customers and improve ancillary revenue.

The appropriate candidate must be comfortable driving teams in product ideation, development, and performance and foster an agile working culture, led by our VY values, trust, collaboration, creativity, belonging and focus on achievement of goals, growth and success.

Main Responsibilities - Tasks

Loyalty Strategy Development :

  • Conduct industry and competitive analysis to understand consumer and customer purchase drivers and relevant trends / developments for loyalty programs and co-brand card within the EU and ULCC / LCC landscape worldwide.
  • Update and maintain loyalty business strategy (including growing current non-flight redemption offerings and identifying new offerings) to meet consumer and customer expectations and drive desirability of the Avios frequent flyer program.
  • Create and obtain support for business cases to invest in and prioritize loyalty initiatives.
  • Determine opportunity for inclusion of membership or subscription programs for Vueling to remain in the consideration set for our markets and drive ancillary revenues.
  • Improve the co-brand credit card portfolio to drive consumer spend and redemption to maximize engagement with Vueling.
  • Develop a team to drive respective portfolio strategies to maximize growth and improve RPSS utilizing loyalty programs.
  • Create and monitor applicable KPIs to ensure consistent business awareness and quickly adapt to changing market conditions and behavior.
  • Communicate with brand and communications marketing, operations, revenue management, and sales enablement teams on go-to-market strategies to drive successful launch and adoption of Vuelings loyalty programs.
  • May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (e.g.
  • emergencies change in workload, rush jobs, or technical developments).


  • Bachelors degree or equivalent experience in Business Administration, International Business, Marketing, or a related field.
  • Experience

  • 3+ years of experience, significant preference for prior experience in loyalty, subscription programs, or co-brand card portfolios.
  • Competencies

  • Ability to take ideas and turn them into tangible assets by working with all team members across the organization.
  • Ability to accurately forecast revenue and costs through ongoing review of drivers and assumptions.
  • Excellent written and verbal communication skills.
  • Proven ability to influence cross-functional teams.
  • The ability to work with conflicting priorities and multi-task in a fast-paced organization where priorities can sometimes pivot quickly.
  • Strong attention to detail, time / project management, and organization skills. Can balance multiple projects in a fast-paced environment.

  • Analytical.
  • Communicator.
  • Trustworthy.
  • Process Orientation.
  • Team Player.
  • Other

  • High proficiency with Excel and data analysis and working knowledge of all MS Office is necessary to perform daily duties.
  • Level

    People Manager 4 - M2

    Our benefits

    Every single person who works with us is unique. And we want your experience of working at Vueling to be just as unique.

    Our employee benefits include staff travel, discounts, flexible working model and much more! Want to learn more? click

    We have won the award for the Best Low-Cost Airline in Europe 2021 at the Skytrax World Airline Awards, the worlds largest annual airline passenger satisfaction survey.

    We will continue to work hard to always offer the best customer experience!

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