Senior PR Specialilst
SAMY Alliance
Madrid, Community of Madrid, Spain
hace 1 día
source : Linkedin

SamyRoad is the founding cornerstone of Samy, an alliance of agencies specialized in Advocacy Marketing. Samy's focus areas are : Social Intelligence, Influencer Marketing, Paid Media, Creative Content Production and E PR.

Samy creates 360-degree solutions developing winning end-to-end campaigns that use powerful storytelling to strategically develop the digital reputation for leading brands.

With over 300 employees and offices in 14 countries in Europe and Latin America, SamyRoad,

operates in 40 markets for over 100 AAA customers such as Danone, L'Oreal, Disney, Unilever and Nestle among many others.

Our growth pillars and the foundation of our company structure are Innovation, Technology and Talent allowing us, for example, to create proprietary Artificial Intelligence solutions, such as our Social Intelligence Suite (R-package) and our worldwide influencer identification and selection platform, SAMY’s Shinebuzz Algorithm.

Recently nominated by Financial Times as one of the Top 1000 fastest growing European companies (Top 10 in the Advertising industry) and with 7 years of experience, SamyRoad is consolidated as the solution of reference in the market for Influencer and Content Marketing.

The role

We are looking for a Senior PR specialist to become part of our Communications team : DLaundry Agency.

An accredited PR professional, a media lover, a trend seeker, a data-driven thinker, and an innovator to embed in the agency.

Someone who, marrying business objectives and human insights, is able to bring new ideas, sound approaches, and relevant PR solutions and results to our clients, based on brand stories worthy of reach and coverage, conversation, and engagement.

We look for a profile with both execution capability and strategic vision.

The job is located in our HQ in Madrid and this position and he / she will manage and support in leading business development activities with current and new clients, participating in new business proposals too.


  • Develop strategic and creative proposals and budget responsively for a wide range of clients (both corporate and consumer).
  • Coordinate and execute communication plans and campaigns including media relations, event management, and KPIs reporting, ensuring the flawless performance of each campaign and maintaining continuous communication with all stakeholders.
  • Build long-term relationships with media, editors and freelancers, always looking for matching their needs with client’s portfolio or services, as well as feeding the agency's PR community.
  • Effectively connect with clients, understand their needs, and cooperate with them, aligning their needs and requirements to create a strategy and plan for delivering value to them.

    In order to perform the position successfully the candidate should meet the following requirements :

  • University Degree in Communications (Journalism, Advertising, Public Relations )
  • MBA is a plus
  • 5+ years of in a similar position within a PR or Communications agency or department
  • Proof of strong relationships with media, editors and freelancers.
  • Proof of having developed successful creative and strategic PR development and project presentations.
  • Strong speaking, presenting and writing skills; ability to create sincere, lasting business relationships.
  • Proficiency in Microsoft Office and / or Google Suite applications (i.e., PowerPoint, Excel)
  • Strongly prefer bilingual fluency - Spanish and English.
  • Experience both in corporate and brand PR communications is a must, together with media relations and deep knowledge of the Spanish media environment.
  • Extensive marketing and communication contacts in prospective client industries, such as FMCG, financial, educational, beauty, luxury, fashion, technology, or health, is a plus.
  • If you are aligned with these values, we look forward to meeting you!

    As a Samy member, we would ask for your commitment to deliver outstanding quality and results that exceed both internal and external expectations.

    In addition, we expect your personal accountability in all the actions, advice and results that you provide as a representative of Samy.

    In return, we are committed to providing you with every opportunity to grow and stretch to the highest level of your ability and potential.

    We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.

    Please visit us at to be aware of the latest news and career opportunities.

    We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.

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