Integrated Marketing Specialist
CHEP
Madrid, Madrid, ES
hace 1 día

Position Description

To drive brand positioning, lead generation, sales growth and customer retention through marketing activities in support of the CHEP Southern European business objectives.

  • Deliver & implement marketing plans and initiatives to position CHEP as an industry leader
  • Generate and maintain key market data and insights that enable development of country strategies
  • Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs
  • Administration of budget & supplier coordination
  • Participate and execute European or Global marketing projects from international teams within local countries
  • Apply Account Based Marketing principles as needed on key customer wins and support with Executive content for C-suite Customer meetings
  • Regularly report on progress against plan with clear Metrics on all activities (digital and non-digital)
  • Work together with centralised Strategic Marketing functions to ensure local market application and input into the following areas of focus :

    Sales enablement (growth & retention)

  • Support lead generation and management across both digital and traditional marketing channels. Help to execute and track / optimise local market commercial marketing campaigns, helping to generate a consistent supply of quality leads in support of revenue targets for each segment.
  • In coordination with central and global teams, implement and manage effective digital strategies including the launch, ongoing management, and search engine optimisation (SEO) of chep.
  • com. (incl. Online-Marketing)

  • Provide suitable and appropriate marketing and sales solutions to the Commercial Teams to assist in their activities as they move customers through the Buyer’s Journey for each targeted segment (incl.
  • Case Studies & testimonials)

  • Support the capture, synthesis, and analysis of market and competitive intelligence in order to help inform commercial and competitive strategies.
  • Support the segmentation of markets and work with the Commercial team to implement tactics to target key growth markets
  • Work with the Country & Commercial Leadership teams on Customer Tenders and Win back offers
  • Support the adoption & launch of new products and solutions in local market applying segmentation, market insights and Buyer’s Journey frameworks.
  • Work with the commercial team and Global NPS team to deliver commercial marketing activities to existing customers to increase share of wallet, upsell or cross sell in areas of reduced customer spend
  • Support the Country & Commercial teams on retaining existing customers through the development of a Customer Journey map with supporting solutions
  • Skills & Knowledge :

  • Customer focus and stakeholder engagement skills
  • Good analytical skills
  • Self-starter
  • With a proactive and innovative approach
  • Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams
  • Experience of Microsoft packages (PowerPoint, excel, word etc)
  • Excellent Interpersonal skills / savvy and culture awareness
  • Excellent ability to create clear and purposeful written content for multiple formats and audiences.
  • Able to manage ambiguity
  • Languages :

  • Fluency in written and spoken Spanish and English is a must.
  • Other EU languages are highly valued
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