In this role you will be responsible for define and implement sales and marketing strategies for the OEMs segment for Drives and PLCs products in order to achieve ABB market penetration and growth aspirations in Spain.
Proactively trains, support and influences the sales department to develop the business. Manages the marketing and sales action plans to both achieve the key qualitative and quantitative targets in a profitable way and to ensure high levels of customer satisfaction.
Strategic alignment : Defines and implements the segment sales strategy and budget and ensures regular follow-up with oversight country.
Drives the growth of the top line in each target segment.
Targets : Defines appropriate local targets for the sales unit, based on key objectives set by global Business Units and global segment leaders.
Ensures these are achieved through regular oversight, and definition and implementation of improvement plans as needed. Ensures the maximum portfolio is offered in line with Business Unit / Product Group strategy, according to local market needs and according to the agreed segment approach.
Market Intelligence : Continuously assesses market trends, customers, competitors, industries, applications, and country analyses to identify and realize opportunities with.
Existing and potential new customers within the target segment. Feeds back to the Business Units / Product Groups on market trends, competitive landscape, market-pricing.
Expectations, channel strategy and local conditions to win.
Customer relationship : Builds and maintains strong relationships at senior levels with the key customers, stakeholders, and other decision makers.
Ensures effective marketing communications, in particular ABB’s value proposition. Agrees with the Business Unit / Product Group the relevant metrics (e.
g., On Time In Full (OTIF), lead time) that the Business Unit / Product Group must report and focus on to ensure and grow customer satisfaction.
Volume, profit, and cost : Ensures achievement of sales volume and targets by setting appropriate price and margin for sales booked locally.
Participates in negotiation of key contracts. Manages ongoing costs by using latest global tools and processes to maximize efficiency within the team.
Risks : Ensures both self and team always act with the highest standards of integrity and Health and Safety. Supports the risk management process by feeding back local information regarding financial status, change of ownership, etc.
to relevant internal partners.
Relevant experience in Business Development, working as product manager, sales manager, or business developer in industry.
Sound knowledge of Automation products for OEMs market.
Leadership, strategic mindset, and influence and negotiation abilities.
Proficient in Spanish and highly fluent in English.
Availability to travel frequently.