Gather and transform local market & consumer data into business insights to drive value within EMEA. Through the use of data analytics and data visualization, the main goal is to realize full data potential to (i) create the best fragrance market picture and (ii) define regional Sell Out / VMS objectives, acting as a vertical bridge through the organization (from Local Teams up to HQ top management) to communicate the most relevant market trends that support decision making with veracity and agility.
Main KPI’s / analysis : Market size, Fragrance Affinity, Market growth, Sell Out evolution, VMS, Rankings, Competitive positioning, New Launches performance, Seasonality (Black Friday & Xmas), Price & Promotion impact, Channel split ON / OFF, correlation Sell In vs Sell Out, Top retailer weight, Niche Top Doors (Unit per day), New brand acquisition impact.
Reporting directly to Regional Marketing & Retail General Manager
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