Sr Product Manager/Europe Digital Experience Manager, Europe (Temp)
PepsiCo
Barcelona, Spain
hace 4 días

Main Purpose

Drive a user-centric approach towards the development & implementation of new digital products across the commercial business to optimize today and create new opportunities for the business tomorrow based on customer & shopper needs.

Responsible for creation of connected experiences, and agile frameworks to test & learn MVPs, prototypes & small scale pilots with key markets & channels.

Support digital transformation agenda internally by working across Bus on related key projects to inject a digital product and user experience mindset and practice, and offer perspective on emerging needs and trends.

This is a maternity cover role with a contract from February till November 2021.

Accountabilities

Manage user experience across digital products to drive best practice and synergies, partnering with key business stakeholders and partners to develop sector-wide solutions

Support investigation and evaluation process of identified opportunities to enable an objective review of the opportunity to ensure the organization focuses on the most impactful and beneficial options during feature prioritization

Articulate and sozialize future state customer experience through digital solution roadmaps, diagrams, service blueprints and other primary experience mapping deliverables

Define digital experience goals & metrics and help broader team utilize insights to inform data driven decision making

Support Digital Solutions team in building roadmaps and implementation plans, aligning functionality and business requirements with user need

Codify all systems, methods, templates, wireframes, tools etc. to enable all markets to re-use & deploy a common approach

Serve as the lead for user experience best practice and implementation across Commercial digital topics in Europe; help cross functional teams utilize design thinking to drive timely decisions, conflict resolution and incremental value to customer

Embed and steward innovation into digital eco-system, includes projects and initiatives for

New engagement platforms Voice Assistants, Messenger / ChatBots, AR / VR, Connected Retail solutions etc

Workflow tools to better manage content creation & projects

Knowledge bases central repositories for content and best practice sharing

CMS / Content Management continue to roll-out existing platforms and update as new requirements arise

Insights tools to unify several data sources, unlocking automated reporting and predictive modeling

User testing and usability labs when appropriate

Work with an expert team across agency / 3rd partners, IT & procurement to maintain consistent quality and security levels

Continually monitor, evaluate & recommend new technology solutions and platforms for the business keeping all relevant parties up to date with latest developments, and propose opportunities to key stakeholders

Qualifications / Requirements

Key Skills / Experience Required

Skilled navigator of complex matrix organisation, experienced in creating alignment and buy-in across roles

Must be passionate self-starter with expert knowledge of user experience, information architecture, usability, accessibility & design.

Consulting experience proven ability to shape and manage projects when deployed in a new context, flexing and advising appropriately

Experience working with and / or building digital platforms and tools

Technically aware - this is not an IT role, but there is a focus on using technology to maximize user experience, so candidates must have worked closely with the technological side of digital and emerging trends

Data savvy experience of identifying & influencing a consumer across channels based on behaviour

Commercial - demonstrate that they value commercial results with examples of ROI delivery

Innovative creative strategist who is comfortable challenging status quo, brings creativity to problem-solving through the use of innovative frameworks and technological solutions

Collaborative - high capacity leadership to influence others, encourage teamwork, and build strong relationships

Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships, with an aptitude to galvanize teams and get buy in from a matrix organisation

Proactive approach - drive online sales and customer engagement whilst taking others with you

Analytical skills create robust analysis and meaningful insights to drive actions and highlight opportunities

Project management ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.

Inspire others ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.

Genuine - in possession of humility, honesty and integrity

Precise with high attention to detail

Marketing / Shopper Marketing understanding of key digital marketing principles and platforms

LI-SECTOR

Relocation Eligible : Not Applicable

Job Type : Pipeline

Reportar esta oferta
checkmark

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.

Inscribirse
Mi Correo Electrónico
Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
Continuar
Formulario de postulación