We’re BCG Digital Ventures. Adventure awaits you.
We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors.
Our ventures create a strategic advantage for the most important global companies.
Growth Architects at BCGDV
Growth Architects are responsible for accelerating business results across marketing, product, data and tech. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to deliver ambitious growth targets.
Their work spans across product, marketing, data and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them.
Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.
In this role you will :
Be developing advanced acquisition strategies for large e-commerce clients
Partner with consulting teams to analyze client needs, prepare and give presentations, and implement solutions
Provide input into multi-channel growth optimization strategy
Develop the strategy and the execution plan for both the e-commerce platform and the third-party distribution
Be creating and managing ongoing optimization efforts of paid campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history
Create and manage ongoing optimization efforts of channels such as Amazon, including bid management and cLTV strategy based on performance history.
Define, execute, analyze, and optimize A / B and multi-variant tests
Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
You should have :
3-5+ years of professional experience in industry, consulting, or agency
Willingness to travel as needed
Hands on experience with Amazon Advertising, Sponsored Ads, Display Ads, Video Ads, or Amazon DSP
Experience with analytics tools like Google Analytics, Mix Panel, and Adobe Analytics
Previous experience optimizing large scale multi-million digital marketing campaigns
A passion for digital marketing and client success
Entrepreneurial spirit to help us shape our growth initiatives and company
Ability to think strategically and creatively : analyze, synthesize, recommend and take actions
Expert communication, presentation, and material preparation skills required
A passion for growth marketing and driving customer adoption
A proven track record of personal success and ambitious undertakings
Previous experience at a professional consulting company or agency highly desired
Familiarity with the following techniques : SEO / ASO, SEM, DSPs, social, paid, and community / influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
Bachelor’s degree or equivalent experience