The digital account director is responsible for directly managing client relationships and coordinating project tasks for Search Engine Marketing, Search Engine Optimization and Social and emerging media.
The position reports to the global director of digital content optimization and assists with developing proposals for new business, growing ongoing client relationships, and project-managing digital work with our EMEA and global production teams.
Assisting with the execution of digital marketing projects and building our global offering :
Onboading client relationships for SEO, SEM, Social and Emerging Media
Managing production resources to ensure on-time completion and quality deliverables
Assisting our sales team with the preparation of proposals to win new business
Researching industry trends and tools, and updating and developing internal processes to reflect best practices
Developing our EMEA digital practice group
Assisting with development and execution of client digital strategy
Overseeing implementation of digital assets, including trafficking of ads and keywords in Paid Search
Conducting recurring client status calls and updates and managing next steps with stakeholder teams
Overseeing monitoring of client campaign performance and presenting reports and analysis to clients
Carrying out English SEO, SEM, Social and Emerging Media creative and campaign management work, as needed
Tracking the success of our internal business group and preparing reports
Assisting with the development of case studies and presentations that illustrate the value of our business group
At least 5 years of digital marketing experience, overseeing a digital book of business in an agency setting
Bachelor’s degree in marketing, communications, business or related discipline
Client-facing experience in project management, business development and / or presentations
Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising, particularly how they translate in Asian markets in engines including Google, Bing, Yahoo!, Baidu, Naver, etc.
Experience managing paid campaigns in Google AdWords, Yahoo, Bing, Facebook and other digital advertising channels; experience managing Baidu, Naver, Weibo, Wechat, etc. a plus
Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, etc.
and reporting formats in various digital channels
Excellent oral and written communication skills
Eagerness to work in an international office that collaborates daily with colleagues and clients in multiple locations around the world
Comfort with assigning and explaining complex project tasks to offsite team members and clients
Detail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges;
customer-service-focused; eager to learn
Interest in international business is a given; proficiency with other languages is a bonus!