Web Analyst Specialist
Grupo Planeta
Barcelona, España
hace 1 día

Descripción de la oferta

We are looking for a specialist in web analytics with knowledges of UX and web optimization to join our digital team.

Your goal will be to maximize the conversion and business for all funnels from our websites globally.

From the analytical data, the business requirements, the user's inputs, you ll work directly with our Web Analyst & CRO Specialist to provide detailed solutions to achieve the maximum conversion and increase turnover for the business.

Principal functions :

  • Supervise UX user research to identify latent needs, desires, problems and motivations applying different techniques, such as surveys, usability tests, A / B tests, etc.
  • Provide actionable insight which will help us accelerate our growth plans and optimize our conversion rate
  • Coordinate projects with our PO to improve the usability of websites with user-centered design methodologies.
  • Conduct planned and ad hoc analysis to detect trends and anomalies, delivering competitive insights
  • Design and develop regular automated reports using Datastudio confirming KPIs and metrics that report website performance and support business objectives
  • Oversee campaign reporting and analysis across all countries
  • What we look for

    Studies : University Degree or higher education

    Experience / Skills :

    A proactive person, with high analytical skills and minimum 2 years previous experience in positions of Web Analyst, Digital Analyst.

    An advanced level of english will be needed for your daily work.

    Working knowledge of Google Analytics and Google Tag Manager is a must.

    Extraction of insights from user navigation / behavior to propose actions focused on

    optimizing traffic, conversion and improving UX.

    Know how to interpret metrics, data, data driven and strong communication and

    interpersonal skills, including the ability to explain analysis / technical information


    A highly analytical mindset and ability to identify patterns, trends and insights that drive performance-driven decision making Knowledge of Javascript, as well as HTML5, CSS.

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