EMEA Large Format Omnichannel Sales Development
HP
Sant Cugat del Valles, Barcelona, Spain
hace 3 días

HP holds a leading position in the transformation of the graphic solutions business group / industry from traditional analog printing to digital printing technologies.

Through the delivery of cutting edge products, solutions, and services related to digital printers / presses, HP has an opportunity to delight customers and gain market share in this evolving business segment.

With consistent focus on our customers' business needs, delivering quality, and maximizing our operational effectiveness, we can lead the industry in growth and customer satisfaction.

The large format business is part of the Graphics Solutions Business inside Printing and Personal Systems (PPS). HP has held a leadership position in large format printing for over 25 years and today enjoys worldwide leadership and a well-earned high market share position.

The business is profitable in both hardware and supplies and reinvests to drive value differentiated and innovative solutions in an evolving market place.

Large Format printers are sold to a range of end user accounts that include transactional sales to Commercial, Enterprise, SMB, Federal / State / Local / Education and production sales to print-for-pay Print Service Providers / Reprographics shops.

The applications for large format printing are equally far reaching as they span architecture, engineering, construction, GIS / mapping, general office / facilities, oil & gas, photography, pre-press proofing, signage, retail POP, copy / print shops and general graphics.

Customers are served through various routes to market that include indirect selling through a wide variety of channel engagements as well as direct selling through Enterprise and HP.com.

E-commerce is rapidly growing and redefining the way we shop and buy. In the online space, it is critical that HP and our reseller partners are pushing innovation and best practices for HP products and optimizing the online shopping experience in the age of the endless digital shelf.

The EMEA Large Format Online Route to Market Sales Development mgr. is responsible for growing and accelerating HP’s ecommerce sales with HP’s largest reseller partners.

In this role, you will help

  • Define and drive online route-to-market framework with rest of Print organization and for the Large Format business
  • Define and drive online content partner deployment. This role will develop and lead innovative digital programs to optimize HP sales at assigned resellers.
  • Drive sales on key e-tailer partners as an extended member of category sales teams.
  • Ideal candidate will have :

  • Successful candidates are digital experts with good customer management and negotiation skills. Candidates should have a proven track-record of successfully driving online sales and growing share online.
  • Demonstrated ability to drive sales thru commercial specialty value added resellers.
  • Primary Responsibilities

    oDevelop strategic plans with assigned reseller’s .com team to maximize HP online share and HP online share conversion on reseller’s web or ecommerce platform.

    oMotivates reseller's organization based on digital acumen and HP knowledge.

    oCoordinates and directs efforts across HP business groups to support business objectives with assigned reseller(s).

    oProvide hands on analysis and recommendations in the areas of SEO / SEM, e-commerce best practices, user experience design best practices, content marketing, web / digital analytics and reporting.

    oKnowledge and ability to create or provide input to digital scorecards / dashboards for partner .com business.

    oWork closely with all digital teams at HP to maximize synergies across organizations.

  • Qualifications - Knowledge and Skills
  • oSavvy digital professional with minimum eight years of experience driving results across e-commerce and digital strategies.

    oEffective P&L responsibility for digital budgets.

    oStrategic account management for partners and clients.

    oKnowledge of some of the following products and categories good to have : LF Printing category (Designjet hardware, inks)

    oUnderstanding of the IT industry, competing vendors, and the channel. Dimensions include competitive positioning and business models understanding, a plus.

    oAbility to thrive in high-pressure environments with tight deadlines.

    oSkills also include strong communications, teamwork, leadership, ability to work autonomously, tolerance of ambiguity, analytical & critical thinking, ability to influence and persuade, decision-making / problem solving, and flexibility, creativity, initiative, interpersonal, and presentation skills.

  • Minimum Digital Requirements
  • oRobust understanding of SEO / SEM and knowledgeable and up-to-date on emerging SEO trends.

    oExperience building business cases / strategy based on data and analytics. Ability to analyze data and Key Performance Indicators in order to create actionable insights.

    oAbility to communicate and interact effectively with both technical and non-technical team members.

    oClear understanding of e-commerce best practices to drive improved conversion.

    oHands on experience working with one or more of the following tools : BrightEdge, Moz, Benchtools, SEM Rush, AdWords, Google Analytics, Adobe Analytics or Amazon's platform.

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