CRM and Loyalty Manager (Freelance)Job descriptionWe are looking for a CRM and Loyalty Manager to play a key role in delivering our consumer strategy and our targeted Campaigns.
The ideal candidate will have a solid background in Loyalty, CRM and marketing strategy and will be the overall owner of Customer Marketing Campaigns and Loyalty.
This role requires a high level of synchronisation within the broader marketing team and communication channels.Our consumer strategy is carefully planned, targeted and executed in an engaging manner within the highest quality standards and fit to the brand.
Reporting to the Group Marketing CMO, you will be a key point of the company and hold responsibility for managing and developing key consumer relationships.
With huge room for growth in the role this is an ideal opportunity for someone eager to grow within the brand.Responsibilities
Manage the design and execution of our existing loyalty programme whilst looking for opportunities to strategically develop and grow.
Deep dive into the customer database to glean insights that can be applied to drive the business. Develop customer strategies in order to improve customer data capture and optimise RFM, ATV and Customer Lifetime Value.
Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations.
Extract, analyse and interpret data from different sources to enable data visualisation and translate findings into simple actionable insights.
Implementation and delivery of loyalty program and other customer-related technology in-store, working closely with area managers and store managers in order to meet the required KPIs.
Be the main point of contact for stores in regards to their daily tasks and reporting their KPIs against the brand strategy.
Manage strategic customer projects in order to deliver them on time and within budget.
Lead the design, execution and delivery of different disciplined testing approaches and strict campaign measurement methodology, including design and management of control groups.
Plan and execute different customer journeys in regards to the strategic target for each of the segments defined.
Support the Digital Marketing & CRM Coordinator with the email calendar management and execution of targeted campaigns on the ESP platform.
Keeps and nurture relationships with external agencies and suppliers.
Support marketing objectives to create a consistent brand experience across all channels.
Stay updated on CRM and customer loyalty best practices.
Manage allocated budget.Requirements
Minimum of three years' experience in a successful CRM function.
A data driven profile who is also commercially minded, with strong analytical skills. Experience creating dashboards for metrics reporting.
Strong experience of planning, executing and delivering Marketing Campaigns.
Experience in Digital Marketing & CRM strategy.
Project Management skills.
Experience with creating presentations to articulate strategy and performance
Expert user of MS Office : Excel, Word, PowerPoint.
Some Tableau knowledge preferable.
HTML / CSS skills preferable.
Hands-on experience using our technology for campaign execution and reporting (ESP).
Good copywriting, proofreading skills and excellent attention to details.
Strong communications skills, working closely with stores and area managers.
Hands-on experience managing an initiative from start to finish.
Eager to learn and experiment and not afraid to fail.
Able to self-analyse failures and put required solutions in place in order to improve
Proactive, self-managing with organisational skills.
Time and task management and prioritisation skills
Spanish / French / German language skills would be a bonus but not required