market research and analysis in the areas of the marketplace, customer, and
effectiveness of the planning, execution and optimization of marketing strategy and
business and build customer satisfaction and loyalty.
effectiveness of marketing activities while ensuring they are integrated and aligned on a
opportunities and threats.
achieve competitive advantage.
business through primary and / or secondary research, analysis and synthesis of data
from company's markets, competition, product mix, legislation, etc.
outputs to communicate findings.
analysis, pricing, customer engagement, and business planning.
SCOPE & IMPACT
developing and coordinating business strategy and operational performance.
services, to help develop both short and long-term strategies for competitive
differentiation that contribute to solid business results.
variety of issues.
data requires a review of a variety of factors.
TECHNICAL / PROFESSIONAL SKILLS & COMPETENCIES
ability to deliver complex analyses (could be internal / external) on behalf of an
and influence others.
across geographies and cultures.
segmentation, database analysis, and displaying analytical output.
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