Senior Analyst Strategic Marketing
Thomson Reuters
Madrid, Spain
hace 4 días

ROLE PURPOSE

  • Provides insight to the Thomson Reuters business from primary and secondary
  • market research and analysis in the areas of the marketplace, customer, and

    competition.

  • Provides analysis, forecasting and reporting that informs and improves the
  • effectiveness of the planning, execution and optimization of marketing strategy and

    online programs.

  • Individually contributes by providing strategic Marketing solutions that develop the
  • business and build customer satisfaction and loyalty.

  • Helps design the customer experience by coordinating, executing and measuring the
  • effectiveness of marketing activities while ensuring they are integrated and aligned on a

    RESPONSIBILITIES

  • Monitors all aspects of key competitors, analyzing their strengths, weaknesses,
  • opportunities and threats.

  • Develops strategies to meet competitive threats and / or develop strategies to
  • achieve competitive advantage.

  • Develops / promote marketing best practices across other marketing teams.
  • Provides support for the product marketing function and / or all aspects of the
  • business through primary and / or secondary research, analysis and synthesis of data

    from company's markets, competition, product mix, legislation, etc.

  • Conducts research and develops reports, newsletters, presentations and other
  • outputs to communicate findings.

  • Makes recommendations based on findings.
  • Develops strategic marketing plans through market research, competitive
  • analysis, pricing, customer engagement, and business planning.

    SCOPE & IMPACT

  • Advises business on global marketing strategy. Supports Marketing Management by
  • developing and coordinating business strategy and operational performance.

  • Using sophisticated quantitative and qualitative methodologies for our products and
  • services, to help develop both short and long-term strategies for competitive

    differentiation that contribute to solid business results.

  • May lead a group on implementing projects with manageable risks and resources
  • requirements.

  • Uses professional concepts; applies company policies and procedures to resolve a
  • variety of issues.

  • Works on problems of moderate to more complex scope where analysis of situation or
  • data requires a review of a variety of factors.

  • Exercises judgment within defined procedures and practices to determine appropriate action.
  • TECHNICAL / PROFESSIONAL SKILLS & COMPETENCIES

  • Must have experience of delivering strong, influential communications materials and
  • ability to deliver complex analyses (could be internal / external) on behalf of an

    organization.

  • Customer experience is a must
  • Excellent verbal and written communication skills in order to provide thought leadership
  • and influence others.

  • Excellent organizational / project management skills working with multiple groups
  • across geographies and cultures.

  • Educational background or on-the-job experience in statistics / econometrics, customer
  • segmentation, database analysis, and displaying analytical output.

  • Experience with statistical analytics software and tools.
  • Deep knowledge of excel and power point
  • Agile methodology is a nice to have
  • English as a language is key for this role
  • Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future?

    At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services Reuters.

    We help these professionals do their jobs better, creating more time for them to focus on the things that matter most : advising, advocating, negotiating, governing and informing.

    We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion.

    At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them.

    Sound exciting? Join us and help shape the industries that move society forward.

    Accessibility

    As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.

    Thomson Reuters is proud to be an Equal Employment Opportunity / Affirmative Action Employer providing a drug-free workplace.

    We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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