PR & Communication Manager
W Hotels
Barcelona, Barcelona, Spain
hace 3 días

Start Your Journey With Us Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head.

Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.

We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less.

W guests soak it in and live each day with a mantra : Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.


The PR Manager will havethe primary responsibility of designing and executing the hotels communicationstrategy to guarantee the brand positioning and the continuous visibility of WBarcelona and its outlets in national and international media according to thehotels business objectives.

Next to the local implementation of press events incollaboration with the brand and operational teams, the position is accountablefor the handling and liaison of press relations and influencers, creating localPR stories and managing the local PR agency.

A strong knowledge of PR and itskey media contacts, new trends within music, fashion and design and creativethinking are crucial for this position.

Responsibilities :

  • Develop full-year communications strategy to support the hotel’s overall business objectives, strengthen its positioning and drive sales of its core business, B&F outlets and Bliss Spa.
  • Work with Area / EAME and Global PR professionals to develop press-worthy content for the national and key feeder markets.
  • Ensure all content is on brand and aligned with the Divisional communications plan.

  • Proactively source innovative PR opportunities and collaborations to promote the hotel’s news and senior / brand spokespersons via high-
  • profile media interviews.

  • Define core messages of the hotel and its outlets, develop press materials and brief spokespersons in preparation for media interviews.
  • Work on a daily basis with local and international PR agencies, creating and facilitating the hotels press materials
  • Maintain and strengthen the relationships with top-tier travel / trade, consumer lifestyle and local influencers, securing their attendance to the hotels events.
  • Represent the hotel as media spokesperson.
  • Act as main contact for crisis communications.
  • Assist the Director of Marketing in the development of the yearly marketing plan and its budget preparation.
  • Support the Director of Marketing in the coordination, promotion and execution of W Happenings and events. Work with 3rd party partners to explore events / happenings and promotion.
  • Work closely with the W Insider and Operations Teams to ensure handling of any high profile media trips, VIP outreach and management.
  • Coordinate the development of W Insider’s media exposure and content.
  • Supervises all photo shoots and filming on property and communicate consistently with W Brand and Divisional PR networks.
  • Provide weekly press results and bi-monthly evaluation of media exposure and public relation activities in collaboration with press office, including performance of campaigns along with return on investment statistics.
  • Leverage best practices in marketing, promotions, marketing operations and reporting within Starwood’s global field marketing community and W brand marketing

    The individual must possessthe following knowledge, skills and abilities and be able to explain anddemonstrate that he or she can perform the essential functions of the job, withor without reasonable accommodation, using some other combination of knowledge,skills, and abilities :

  • Marketing and / or PR experience (2 - 3 years preferable)
  • Leadership skills and project management.
  • Experience managing external agencies (e.g. press, media, creative)
  • Skilled in innovative copywriting and editing.
  • Ability to work independently and under pressure and exert lateral leadership.
  • Outstanding communication skills, both verbal and written.
  • Event management experience is an advantage.
  • Knowledge of local & international market, current trends in Music, Fashion, Design, Entertainment and Travel.
  • Knowledge of social media tools (Facebook, Twitter, Instagram and emerging channels)
  • Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of Microsoft Word, Excel, and PowerPoint.
  • Education

    BS required, preferably in Communications, Marketing,Advertising, Journalism and / or Business.


    Excellent written andspoken Spanish & English are a must. Fluency in Catalan and one additionalEuropean Language (preferably German or French) is an advantage.


    Two to three years in public relations / advertising / marketing industries.

    Not applicable.

    This job description is not an exclusive orexhaustive list of all job functions that an employee in this position may beasked to perform from time to time.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

    Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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