Brand Manager (also available for hybrid working model)
lastminute.com
Madrid
hace 5 días

Job Description

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    lastminute.com is looking for an ambitious, highly motivated Brand Manager to join our Engagement / Marketing Team.

    As a member of an experienced and dynamic brand team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall brand strategy.

    Key Responsibilities

  • Design and execute the brand marketing strategy in order to build a strong and differentiated brand
  • Coordinate seasonal and evergreen campaign execution on digital and traditional channels
  • Cooperate with content and creative teams to ensure the effective creation and implementation of cross-channel marketing campaigns, product development and audience management
  • Coordinate relationships with creative and / or media agencies
  • Monitor and analyse brand results and marketing campaigns KPIs
  • Define and optimize the full conversion funnel and audience management (including creative messaging, targeting & landing page optimization)
  • Manage presentations, build relationships and negotiate contracts
  • Collaborate with partnership team for co-marketing activities
  • Taking care of budget management and spend documentation
  • Assist with administrative processes for effective department operations such as PO setup, account payable tracking / auditing, legal statement of work compliance and accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting.
  • Essential

  • Bachelor degree in Economics, Marketing or Communication
  • Ability to work with cross- functional teams / projects and drive performance with a strong analytical understanding and programmatic mindset
  • Strong presentation and communication skills
  • Being able to transform complex data into easy and insightful results that can give clear indications
  • Great project management and execution : being able to deliver high-quality final output, in line with the main campaign objective, with good cooperation with internal and external stakeholders and attention to details
  • Creativity : Being able to come out with new ideas, ways to jump on specific trends; creative but impactful way to deliver a campaign and communicate our brand message
  • Fluent in English. Knowledge of French or German is highly desirable
  • 8 years of experience in brand management and digital marketing
  • Strong background in online business and understanding of online customer journey
  • Knowledging cross- channel media planning which includes digital and offline strategy, implementation, tracking and insights and hands -on experience in running online / offline advertising campaigns on various platforms
  • Desirable

  • Ideally coming from a multinational online company
  • Experience in the travel sector is considered a plus
  • Abilities / qualities

  • Autonomy and proactiveness
  • A self-motivated, high-energy approach being able to execute new ideas, from start to finish with professionalism
  • Additional Information

    What we offer

    By joining our company, you will have the chance to :

  • Join a dynamic team in an inclusive-international environment
  • Grow thanks to the career journey and our internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Work a shorter working week (36h), of which 4 hours on Friday morning
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Enjoy continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • Receive 2 days off per year for the purpose of volunteering
  • Receive a bonus after 5 and one after 10 years in the company
  • Get free snacks / fruit / hot drinks / water / beverages at our offices
  • Participate in amazing winter and summer corporate events
  • Benefit from extended parental or marriage leave.
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