Enterprise Marketing Specialist - Hispanic Markets
DocPlanner
Madrid, Community of Madrid, Spain
hace 4 días
source : Appcast

Tuotempo is the leading #1CRM for the Healthcare sector. It is a revolutionary cloud integrated solution developed to manage the entire patient journey in a personalized and efficient way.

Tuotempo is part of the international company DocPlanner Group which is the fastest growing healthtech SaaS unicorn in Europe and Latin America specialized in digitizing healthcare providers and redesigning the patient experience.

Docplanner builds practice management software for the healthcare sector in the SaaS model. We help 130,000 doctors and clinics digitize their practices and deliver exceptional patient experience.

We also run marketplace websites that allow 80 million patients monthly to easily find the right doctor and book an appointment.

Our mission is to Make the healthcare experience more human .

Docplanner was founded in 2012 in Poland. Our team today numbers over 2,200 people based in offices in 7 countries : Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil.

We are backed by awesome and leading venture capital funds including Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners from whom we’ve raised a total of €300 million to date.

Description

The Enterprise Marketing Specialist (Hispanic markets) owns the overall go-to-market strategy and delivery / execution of plans to accelerate the growth of the Hispanic markets within the enterprise B2B segment.

This role reports directly to the global Head of Enterprise Marketing and will focus on forecasting growth, managing the marketing budget to hit revenue targets and owning planning and execution of the associated sales enablement and marketing campaigns to deliver on new and existing business, across all Hispanic markets we are currently focussing on (Spain, Perù, Argentina, Ecuador, Colombia, Central America, Uruguay, and more)

This role will also focus on delivering marketing plans by working with our internal Strategic Services teams such as Marketing Operations, Brand, Content and Digital Operations to drive projects to completion.

WHAT WILL YOU DO?

  • 70% MARKETING MANAGEMENT : TACTICAL EXECUTION
  • Lead, set up and execute local marketing campaigns using all the channels needed (email, off & online events, social media, search campaigns, video, etc.
  • while coordinating with local and global service departments (content, social media, pr...)

  • Content development supervision and alignment with global tone of voice
  • Execute with a data mindset. Create MVPs, A / B tests, mesure results and scale.
  • Reporting to the global head of Enterprise Marketing weekly, monthly results
  • Optimize marketing channel performance through setting of KPI’s. Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving revenue generation, MROI, velocity and efficiency.
  • Ownership of local brand building and PR plans for assigned business units, working with head of Enterprise Marketing and Local Marketing manager.
  • Build and manage the budget with a tight focus on revenue gen, sales pipeline impact and in line with the financial year, quarter, and monthly allocations.
  • Work closely with sales and customer success to be sure that they are aligned with our marketing actions.
  • 20% MARKETING PLANNING
  • Planning : build 1 year growth plan based on revenue through strategic marketing programs
  • Go to Market : develop and provide ownership and leadership for the local GTM plans for each product, segment and persona within the Enterprise segment
  • Lead efforts in partnership with Product, Sales and Customer Success to ensure seamless and cohesive lifecycle marketing and communications relative to the customer’s journey and persona.
  • 10% REPORTING / STRATEGIC PLANNING
  • Influence sales and revenue forecasts during the annual planning cycle.
  • Work closely with the head of Enterprise Marketing and Local Marketing manager to create company objectives and KPIs, annually to ensure complete alignment on revenue targets and that sales, marketing and CS are working together in a fluid GTM motion.
  • Partner with the local head of Enterprise Sales to co-develop and manage the prospect pipeline and influence activity within the joint funnel.
  • Partner with the local head of Enterprise Customer Success to co-develop and manage the customer journey, post sale.
  • Requirements

  • At least 5 years of experience in marketing, with 3 years experience in BtoB (big accounts) marketing
  • Healthcare experience is a huge plus
  • Bachelor's degree in Business, marketing or other relevant courses; a Master degree in Marketing is a plus
  • SaaS experience
  • Ability to lead and influence others across all levels of the company
  • Capacity to hold a broad and varied set of knowledge and quickly apply it to solve complex issues, even outside of area of expertise
  • Ability to ruthlessly prioritize the most important activities relative to company strategy, customer needs and competitive landscape and to quickly and effectively pivot to deliver when company focus shifts
  • Outstanding English and Spanish communication skills.
  • Benefits

  • Impact - You will work alongside senior management on projects that will transform the organization.
  • Equity - That's right. To feel like an owner it's best to be one.
  • Great people - We get things done. We know our stuff. And have fun in the process )
  • Leave your comfort zone - There were a handful of us when we started. Now there are over 2100 of us in 12 countries. We learn and grow so the company can.
  • Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.
  • Give feedback now, directly - We know very few mind readers. None actually. We don’t read the minds of our users. We A / B test.
  • We don’t read the minds of each other. We ask for and give feedback.

  • Keep it simple - Right.
  • Do what you love - Alright, we work for the money. But once that is out of the way, why do you do what you do? We believe if you don’t see the meaning in what you do, you should stop doing it right now.
  • Hustle, hit, never quit - We’ve been through the highs and lows in business and as a team. We are lucky to have a losing sucks syndrome.
  • Hustle, hit, never quit in other words. And yes, Nike is better at PR with this one.

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