Digital & Multichannel Iberia
Sanofi
Barcelona
hace 1 día

LI-EUR

Digital & Multichannel Iberia

About the Opportunity

Digital Multichannel and Innovation department is part of Business Support & Operations, and is one of the key strategic functions to enable Sanofi business growth, improved efficiency and transformation.

In particular, the team will :

  • Drive digital strategy implementation;
  • The team will lead key digital initiatives, design and monitor Multichannel activities, develop key policies and governance, develop and deliver digital training and talent development programs;
  • Create and maintain internal networks, develop key external relationships, define digital KPIs, and track progress against them;
  • Support digital pilots and learning from them;
  • Further develop Sanofi’s digital strategy in response to a fast-moving external environment;
  • Enhance decision-making through the effective use of advanced analytics;
  • In a rapidly changing market, the new digital strategy team will enable Sanofi to stay ahead of latest developments and stay competitive by evolving its digital strategy on an ongoing basis.
  • About Sanofi Business Unit

  • In this area you will find an international working environment in which you can unfold your talents and realize ideas and innovations together in a competent team;
  • An individual and structured training in your new tasks;
  • You can design your personal career path at Sanofi and we support and accompany your professional and personal development purposefully;
  • As a globally successful, growing healthcare company, Sanofi offers diverse and global career paths.
  • Key responsibilities

    Leading GBU Digital Strategy and Multichannel Engagement Program :

  • Analyze, define and implement GBU digital strategy;
  • Digital asset management. Websites, Apps, Social Media definition and prioritization, Social Listening, CLM, eDetaling, Webinars, eCME, etc.;
  • Knowledge and usage of digital analytics systems for websites (Google Analytics), mobile (AppAnnie), Social media (Twitter Ads), competitive watch (SimilarWeb) and other tools as they emerge;
  • Multichannel Engagement activities design, implement and monitor / track for constant learning and improvement;
  • Define Customer Journeys and manage the demand of GBU multichannel campaigns;
  • Evolve and transform digital program KPIs execution on monthly / quarterly / yearly basis;
  • External agencies coordination in frames of planning, launch and execution of digital marketing campaigns.
  • Driving Digital Transversal responsibilities :

  • On top of the GBU focus, candidate will lead, manage and coordinate in an autonomous way, Transversal (cross GBU) Digital strategic projects;
  • Candidate will take part of the Digital CORE team in order to have global vision, best / worst practice sharing, and constantly looking for synergies among GBUs.
  • Cross Functional cooperation and team management :

  • Fully integrated in the GBU daily strategies, objectives and meetings;
  • Working closely with Marketing, Sales and other transversal teams such as ITS, CRM, Market Research, Training, Medical, Public Affairs, Market Access, Legal / DPO (GDPR) and other stakeholders;
  • Cooperation with Global teams, to share experience and coordinate digital operations on a proper level.
  • Team Management :

  • Working closely with one / two direct reports together for the GBU;
  • Lead, guide and coach on strategic objective for the GBU and the transversal projects;
  • Design and track career development of the team.
  • Education :

  • Higher education in Business administration / Marketing;
  • Digital Business Program in well-known and recognized Digital Business schools is required.
  • Experience & knowledge :

  • 10 years of working experience;
  • 5 years working on Digital Business like Digital Marketing, Content Management, UX, Digital Analytics and / or SEO / SEM among others;
  • Proficient in English. Fluent. International scope and cooperation is instrumental for the position;
  • Knowledge of MS Office, CRM systems, data management, Google advertising tools and Digital Analytics.
  • What Sanofi can offer you

  • A role where you are instrumental to creating best practice and as the organisation grows, you can too;
  • We offer a generous package including flexible benefits, and are committed to helping you have a healthy work-life balance throughout your career with us;
  • We have highly subsidized restaurant;
  • Parking available onsite;
  • This is a full time role and we support flexible working.
  • Empower Life Everyday

    At Sanofi we work across human health from vaccines to rare diseases, and consumer healthcare. This creates opportunities to work across different areas to build a diverse and exciting career.

    Sanofi has the capabilities and resources to support your aspirations to fulfill your ambitions and be the best you can be.

    Our purpose at Sanofi is to work passionately every day to understand and solve healthcare needs of people across the world.

    Our ambition is by 2025, to be a top 3 innovative, global and diversified human healthcare company. One that embraces transformative technologies and is focused on its area of excellence, which means we’re not there to try to solve everybody’s problems.

    We want to focus on those areas where we know we are making a difference.

    The values we are live by are teamwork, courage, respect and integrity.

    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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