Senior Market Researcher
Madrid, ES
hace 3 días

Selection Process to fill the position of Senior Market Researcher, inside Customer Strategy Department.

Requirements :

  • Degree in MKT, Statistics or similar
  • High level of English
  • At least 5 years working in research agency
  • Responsibilities :

  • Setting up, design, develop and implement researches, sampling, analysis, reporting and presentation, with both qualitative and quantitative research and experience with various complex methodologies, in collaboration with Data Intelligence Squad and Sales departments
  • Managing all consumer research activities in order to understand market context and anticipate trends, deliver actionable consumer insights and integrate them into marketing strategy
  • Leading, executing and developing the analytical and operational CRM capabilities for NBA s (Next Best Actions) in collaboration with Customer Care, Digital & Comms.
  • Analyzing and setting up the different customer targets in order to prioritize them and to bring more value to the Company
  • Carrying out effective measurements of cross-sell and other relevant statistics
  • Forecast of market size
  • Managing the relation with internal stakeholders ensuring business information needs are correctly identified and met
  • Managing the relation with research vendors, challenge for improvements, innovation, process / budget efficiency and monitoring of the competition in terms of new products and services
  • Competences

  • Excellent communication skills, impact and influence in others, ability to analyze and solve problems.
  • Referencia : 110620193

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