Digital Analytics Manager
El Prat de Llobregat, Barcelona, ES
hace 6 días

Headquartered in Barcelona, Pronovias Group is the global leader in luxury bridal sector, having dressed the dreams of brides across 90 countries for more than 50 years.

Our mission is to bring more happiness into the world by dressing our customer's dreams with style and offering an exciting and inspiring place to work.

The Company operates a sophisticated portfolio of multiple brands including Pronovias, its Haute Couture line Atelier Pronovias, St Patrick White One and Nicole Sposa with a strong focus on customer centricity in the digital age.

The Group’s bridal and eveningwear dresses are sold in more than 30 countries in our +100 own retail stores, as well as through 3,800 independent point of sales.

Digital Analytics Manager We are looking for aDigital Analytics Manager for our Digital Department reporting directly to the Digital Director.

This is a 360 role who will push decisive insights to the Digital Team (WEB, CRM, Paid Media, SEO, Social Media, Mobile), other related departments & to Management to be able to optimize the whole Customer Journey of Pronovias.

  • Good knowledge on centralizing data to gain a 360 view of the customer. Work closely with our BI team
  • Senior knowledge on analyzing the whole digital ecosystem (WEB CRO, Paid Media Performance, Social Media, CRM - database)
  • We need somebody who knows how to push on WEB CRO and to optimize our whole Customer Journey from first impacto to Advocacy
  • Analyzing database behavioural and creating buyer personas and efficient customer journeys
  • Guides & leads the analytics agency regarding tracking
  • Leads creation of efficient Dashboards, creates KPI driven insights, is able put the focus of the whole digital team on the right insights & actions REQUIREMENTS
  • Bachelor s degree or Master degree Statistics, Economy, Mathematics or similar
  • Around 3 years of working experience in a similar role
  • Fluent in English and Spanish.
  • Profound experience with Google Analytics, certification a plus
  • Senior experience on Microsoft Excel
  • Senior experience on visualization tools like Qliksense or similar
  • Experience with R or Python a plus
  • Experience within the Retail sector a nice to have
  • Experience with Attribution modeling
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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