Job type : What will you be doing?
What will you be doing?
Reporting to the Internal Communications Consultant, Digital, the Internal Communications Manager, Channel Effectiveness is responsible for ensuring our Digital Channels meet all legal, regulatory and internal guidelines, setting and monitoring standards and governance, understanding both internal and external best-
practice alongside channel usage and performance, and making recommendations based on these insights and feedback.
Location UK Flexible : Windsor / Staines / Leeds / Leicester / Manchester / Cardiff / Edinburgh
The Role :
With an excellent analytical approach to understanding user interaction across the digital channels, the role holder will support the team in the delivery of the Digital Communication strategy
Work closely with others in the Internal Communications to ensure excellent delivery of communications campaigns and the Group Internal Communications Strategy
Support channels team with identifying clear KPIs that demonstrate value and effectiveness, alongside strategic progress
Work with Digital Technology Services (IT) and other suppliers to ensure the right tools are in place and configured correctly to provide trustworthy and valid data and information around the use of our channels
Understand all legal and regulatory standards for each channel (eg accessibility, GDPR), and implement improved ways of working to ensure these are adhered to
Work with team members to ensure correct governance and standards are in place, upheld, and set new ones in place where required
Work with key stakeholders and team to understand current and future needs through the channels including crisis delivery and ensure standard delivery processes are in place and easily actionable
Provide regular and bespoke insight reports based around channel performance, usage and sentiment, and plan the delivery of subsequent recommendations
Review, respond and action feedback provided through the channels, such as through Yammer and Intranet footer
Support the review of supplier services to ensure fit for purpose and value for money, and contribute to supplier pitches as required.
The Person :
Significant experience of working with digital communications platforms and technologies within a large, global, matrix organisation
Measurement, insight and reporting on digital communication channels
Excellent understanding of measuring & interpreting communication channel effectiveness
Excellent ability to present complex data and insights in an intuitive and appealing way, translating detailed measurement data and information into actionable insights and recommendations
Process mapping and streamlining ways of working
Strong organisational and planning skills with strong attention to detail
Rigorous self-management skills and ability to effectively work as part of a virtual team
Effective in a fast paced and evolving environment with constant challenges, pressures and changing priorities.