The consumer & Category Insights Leader will create,contribute to and frame the Consumer Insight strategy to influence the growthof the business, be accountable for the quality of the results, relevance andactionability of learnings
Create, drive and lead the Consumer and Category strategy for thecountry according to the local business challenges
Drive the insights on consumer & shopper decision journey for Activation / Go to market accordingto the group or regional tools recommendations
Build the multidivisional and cross category Roadmap (plan, budget) byprioritising, selecting key topics and mobilizing the right resources
Integrate market data and insights into consumer studies and analysis
Consolidate and leverage local 360 analysis on key go-to-market topicsto highlight strategic recommendations
Contribute to international insights consolidation bysharing local consumer journey and go-to-market insights with CMI Zone representatives
Set up organizations / project teams, governance,tools and methods adapted to the realization of the country business strategy (benchmark ...)
Communicate, advice and influence (in the daily lifeor strategic meetings) the right levels in the organization to impact business decisions
Upskill local teams by sharing CMI expertise,introducing innovation and by leveraging internal and external benchmarking and networking ;
build andtransmit a consumer centric culture
Manage the local team budget
Manage the local team, develop talents and manage cross functionalprojects
COMPETENCESAND PROFESSIONAL SKILLS
CONSUMER RESEARCH INNOVATOR
Guides and challenges business needs into a brief.
Adopts relevant Leading-edge tools including digital.
Identifies, selects and challenges new and existing external partners
Results integration data.
Is future oriented and detects new trends
Drives, collects and analysis data (brand, product experiences, market& shopper)
Integrates social Insights data
Is statistics savvy and makes numbers meaningful
Summarizes and leverages 360 data (Including digital, CRM, media andretailers )
Builds and transmits a consumer centric culture.
Communicates Insights with impact, clarity and conviction.
Collaborates effectively with different internal andexternal expert communities.
Acts as strategic business partner.
Transforms insights into business opportunities.
Develops and implements a CMI Vision for the future.
At least 5 / 6 years experience working with customer insights and marketresearch
Good analytical skills
Experience / ability to manage a team of people
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