Consumer and Category Insights Leader
Madrid (Madrid)
hace 1 día

The consumer & Category Insights Leader will create,contribute to and frame the Consumer Insight strategy to influence the growthof the business, be accountable for the quality of the results, relevance andactionability of learnings

  • Create, drive and lead the Consumer and Category strategy for thecountry according to the local business challenges
  • Drive the insights on consumer & shopper decision journey for Activation / Go to market accordingto the group or regional tools recommendations
  • Build the multidivisional and cross category Roadmap (plan, budget) byprioritising, selecting key topics and mobilizing the right resources
  • Integrate market data and insights into consumer studies and analysis
  • Consolidate and leverage local 360 analysis on key go-to-market topicsto highlight strategic recommendations
  • Contribute to international insights consolidation bysharing local consumer journey and go-to-market insights with CMI Zone representatives
  • Set up organizations / project teams, governance,tools and methods adapted to the realization of the country business strategy (benchmark ...)
  • Communicate, advice and influence (in the daily lifeor strategic meetings) the right levels in the organization to impact business decisions
  • Upskill local teams by sharing CMI expertise,introducing innovation and by leveraging internal and external benchmarking and networking ;
  • build andtransmit a consumer centric culture

  • Manage the local team budget
  • Manage the local team, develop talents and manage cross functionalprojects


  • Guides and challenges business needs into a brief.
  • Adopts relevant Leading-edge tools including digital.
  • Identifies, selects and challenges new and existing external partners
  • Results integration data.

  • Is future oriented and detects new trends
  • Drives, collects and analysis data (brand, product experiences, market& shopper)
  • Integrates social Insights data
  • Is statistics savvy and makes numbers meaningful
  • Summarizes and leverages 360 data (Including digital, CRM, media andretailers )

  • Builds and transmits a consumer centric culture.
  • Communicates Insights with impact, clarity and conviction.
  • Collaborates effectively with different internal andexternal expert communities.

  • Acts as strategic business partner.
  • Transforms insights into business opportunities.
  • Develops and implements a CMI Vision for the future.

  • At least 5 / 6 years experience working with customer insights and marketresearch
  • Good analytical skills
  • Strategic approach
  • Experience / ability to manage a team of people
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