Manager Marketing Spain/Portugal
Cybex
Barcelona, ES
hace 4 días

Areas of Responsibilities

  • Understand the global marketing strategy and adapt and implement it to the Spanish and Portuguese markets
  • Strategic marketing planning for the local brand building and positioning
  • Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
  • Be the marketing Go-To-person for the Country Manager, Head of Sales and Head of Marketing
  • Manage digital marketing, including social media appearance as well as website
  • Develop and manage channel and partner strategies and programs
  • Develop and track metrics and success criteria for all marketing programs and activities
  • POS Excellence - implement POS guideline and oversee all marketing activities
  • Increase brand awareness at POS, fairs, print & social media
  • Plan major events with key stakeholders (customers, media partners, influencer)
  • Set up and follow-up of the marketing budget
  • Manage external partners, e.g. POS suppliers, PR agencies and other agencies
  • Manage the Marketing team for Spain & Portugal
  • Required Education / Qualification

  • Opportunity to expand your experience within a fast moving global brand
  • University studies of Business Administration, preferably MBA
  • Related work experience, preferably in the area of Retail FMCG, Fashion Accessories, Technologies, Sport or Toys
  • Experience in social media in Spain is a must
  • B2b vision is essential for this role
  • Extensive marketing know-how, with a strong focus on Trade & Retail marketing
  • Excellent knowledge of the Spanish market and the Spanish customers' behavior
  • Knowledge of marketing operating standards and processes.
  • Previous experience managing a small team is preferred
  • English Business Fluent, Spanish native
  • Proactive and highly creative
  • Entrepreneurial spirit
  • Down to earth and hands-on
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