Departamento : Comercial y Marketing
Salario : Salario competitivo
Our client is a gambling and online gambling operator in both business-to-consumer (B2C) and business-to-business (B2B) markets.
The company has four business segments with a number of brands including sports labels; games labels; B2B and non-core assets.
Our client is an important online gambling operator looking for a Head of CRM and Loyalty, that will be a key collaborator for the regional marketing plan, reporting directly to the Managing Director of the Region.
Create and define an industry leading CRM and loyalty proposition to maximize customer contribution
Create, implement, and manage an engagement strategy
Develop track activities
Promote reactivation activities
Implement local and global CRM campaigns
Implement communication frequency
Create and implement promotions, new product features communications, newsletters, in-app push messages
Implement product cross sales communications and promotions
Implement a data driven analysis
Manage editorial content
Lead people management for a team of 8 direct and indirect reports. Develop the team, empower and enable them to be successful in their career progression
Contribute to the long-term strategy for central CRM group
University Degree in Business, Marketing , Advertising or similar.
At least 5 years’ experience of experience in similar role with strong experience in a wide variety of CRM roles
Ability to prioritise and manage multiple projects simultaneously
Experience with large data pull analysis
Knowledge of the Sports is a plus
Excellent verbal and written in English skills
Big plus for proficiency in Spanish or Portuguese languages
Comfortable with a fast-paced, always-on business environment
34) 93 231 00 00 (Ext 245)