Regional Head of CRM and Loyalty
Talent Search People
Barcelona, ES
hace 16 días

Departamento : Comercial y Marketing

Salario : Salario competitivo


Our client is a gambling and online gambling operator in both business-to-consumer (B2C) and business-to-business (B2B) markets.

The company has four business segments with a number of brands including sports labels; games labels; B2B and non-core assets.


Our client is an important online gambling operator looking for a Head of CRM and Loyalty, that will be a key collaborator for the regional marketing plan, reporting directly to the Managing Director of the Region.

Responsibilities :

  • Create and define an industry leading CRM and loyalty proposition to maximize customer contribution
  • Create, implement, and manage an engagement strategy
  • Develop track activities
  • Promote reactivation activities
  • Implement local and global CRM campaigns
  • Implement communication frequency
  • Create and implement promotions, new product features communications, newsletters, in-app push messages
  • Implement product cross sales communications and promotions
  • Implement a data driven analysis
  • Manage editorial content
  • Lead people management for a team of 8 direct and indirect reports. Develop the team, empower and enable them to be successful in their career progression
  • Contribute to the long-term strategy for central CRM group
  • Experience :

  • University Degree in Business, Marketing , Advertising or similar.
  • Skills :

  • At least 5 years’ experience of experience in similar role with strong experience in a wide variety of CRM roles
  • Ability to prioritise and manage multiple projects simultaneously
  • Experience with large data pull analysis
  • Knowledge of the Sports is a plus
  • Excellent verbal and written in English skills
  • Big plus for proficiency in Spanish or Portuguese languages
  • Comfortable with a fast-paced, always-on business environment
  • Oferta

  • Competitive salary
  • Indefinite contract
  • Lucila Petrocelli


    34) 93 231 00 00 (Ext 245)

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