SEO & EMAIL Marketing Specialist
ESL
Barcelone (Espagne)
hace 3 días

Main tasks :

  • Review and analyse ESL sites for areas that can be improved and optimised to increase visits and leads.
  • Run SEO audits and perform keyword research for the assigned markets.
  • Keep updated on latest trends in SEO to avoid search engine penalties.
  • Provide Content team with clear guidelines.
  • Prepare detailed strategy, analysis and results reports.
  • Implement link-building strategy.
  • Research and analyse competitors’ back-links and SEO.
  • Build relationships with third-party websites to find and create strong and healthy back-link collaborations.
  • Give support and train other team members.
  • Manage external SEO agencies if required.
  • Email Marketing

  • Create email marketing campaigns to promote ESL’s products and services.
  • Implement the Email marketing strategy.
  • Coordinate all the departments involved and steps in the newsletter process : content creation, proof-reading, database segmentation, schedule, etc.
  • A / B testing.
  • Track and analyse the results of the campaigns and share the reports.
  • Reporting and Analysis

  • Track, monitor, report on key metrics for the SEO and Email marketing activities.
  • Propose changes in order to optimise the performances of the owned markets.
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