Job Description Summary
Marketing Manager MDS Iberia
San Agustin de Guadalix / Spain
A superb, wide-rangin g Marketing Manager MDS Iberia caree r development role with BD, a global leader in Medical Technology.
BD is a global medical technology company focused on improving drug therapies, enhancing the quality and speed of diagnosing infectious diseases, and advancing research and discovery of new drugs and vaccines.
BD provides an environment which enables our highly talented workforce to be the best at their professions. We are always seeking people who have a passion and commitment to join our Company on its journey to helping all people live healthy lives’.
The essential function of this marketing role is to develop and drive the BD MDS strategy and portfolio in Spain and Portugal to achieve the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing strategies and programs.
This role is responsible for managing the value proposition, service offering and portfolio life cycle to optimize market penetration and share of category, in line with worldwide strategic priorities.
Essential Duties and Responsibilities :
Develop deep customer and market insight to enable fact based decisions and guide strategy and execution
Provide in-depth knowledge on market trends and size, key influencers and competition
Develop market specific strategies and tactics to ensure that the BD MDS portfolio is well positioned for success, including providing clear direction on the relevant value and positioning to drive market development and category share gains
Articulate and guide market development and shaping working with other stakeholders in the region
Drive implementation of the MDS strategies including pricing, positioning and product promotion.
Develop pricing strategies in accordance with the BD overall company objectives and goals
Collaborate and work effectively with the European marketing team and with the country teams to support strategic imperatives and go to market approaches across the portfolio
Engage cross-functional teams, such as clinical, regulatory, supply chain, public policy and work with Global Platform Teams to drive and support relevant growth projects and provide key information to develop targeted strategies and tactical plans
Develop and maintain expert market and portfolio knowledge and support country teams with relevant portfolio information and training initiatives as appropriate
Provide regular forecast and budget inputs and monitor and address business and marketing indicators
Contribute effectively to BDX projects, as appropriate
Skills and Competencies
Strong leadership capabilities
Solid commercial awareness and understanding
Ability to translate market complexities and clinical information into marketing strategies and programs
Market development and shaping competency, with ability to develop and implement clinical and economic value propositions
Strong communications capabilities to gain support and commitment from others and drive execution
Building collaborative relationships within the region and worldwide teams
Accountability and willingness to make decisions
Self-motivated with a desire for self-development
Qualification and experience
Degree level qualification or equivalent
Significant experience within the healthcare environment, including proven marketing experience with a track record of driving sustainable growth
International or European experience
Vascular access knowledge preferred and / or a strong understanding of clinical practice in acute care
Ability to work in a matrix organization
PC Literate intermediate level in Excel / word / PowerPoint etc.
Excellent communication, presentation and organisational skills
Fluent in English. A further major European language would be an advantage
Prepared to work away from home for up to 40% of the time
It’s a superb, all-round Marketing Manager MDS Iberia career development role with a world leader in medical devices. So i f this describes you and your aspirations, then please click on the APPLY button.