Georgia Pacific's Gypsum division pioneered fiberglass mat gypsum technology and, for three decades, has inspired fundamental changes in the types of gypsum panels specified for walls and roofing in commercial building assemblies.
We also developed a multi sector line of products featuring gypsum, a non toxic mineral that is used in plaster, fertilizer and wallboard.
GP Gypsum's core products include the GOLD Dens® brand of fiberglass mat gypsum panels for moisture and mold control in commercial and residential construction projects;
ToughRock® Fireguard 45® Gypsum Board, a fire resistant drywall for walls and ceilings; FireDefender® fire door components and cores;
and industrial plasters used by doctors, dentists, farmers and other professionals. Find out more about Georgia-Pacific here.
Georgia-Pacific Building Products is seeking a Senior Manager / Director - International Marketing Strategy home-office based in one of the following countries : the UK, France or Spain to support the gypsum businesses growth abroad.
The principal objective of this position is to collaborate closely with the Commercial, Technical, Product Management and Domestic Marketing Teams to develop and execute region-specific marketing strategies that align with business plan objectives.
The role will coordinate extensively with marketing agencies in targeted geographies for development and implementation of effective strategies.
A Day In The Life Typically Includes
Plan, develop and execute region-specific marketing strategies for our Dens® line of gypsum panels in the EMEA region
Collaborates with third-party marketing agencies to develop and execute region specific plans to include market research / benchmarking, channel / audience strategy, content development, media strategy, sales enablement / tools, SEO / SEM, demand generation, etc.
Develop KPI’s / metrics to continually track results and make recommendations for optimization
Works closely with International Sales Teams to develop strategies and content that enhances customer experience and drives profitable growth
Develop and execute market-specific lead generation and qualification strategies by partnering with demand gen, sales and third-party marketing agencies
Works with Sales to develop annual strategic marketing plan and forecast and corresponding KPI to track results
Continuous competitive benchmarking to gain visibility to trends and methods that will drive best practice and innovation
What You Will Need?
5 years of experience in developing and implementing marketing strategies
Written / Verbal Fluency in English
Must be willing and able to travel 15% (including international travel)
What Will Put You Ahead?
B2B Marketing Experience
Building Products Experience with familiarity of commercial construction sales and marketing strategies
Prior Global Marketing Experience and familiarity working in a multi-cultural, multi-lingual environment
Spanish or French language skills would be an advantage
Prior experience and knowledge of customer relationship platforms (i.e. salesforce)
What Do We Have To Offer?
If you have been looking for an environment where people are valued, entrepreneurial spirit is boundless and opportunities for success are based on merit, and if you want to add value to your company, then Georgia-Pacific may be the place for you.