As a key member of the in-country management team, you will work closely with the General Manager and local teams, as well as with Regional Marketing and Central teams (ie.
Performance Marketing, Business Intelligence) to design marketing plans that achieve aligned commercial objectives.
You will build and lead a high-performing team tasked with having a strong, data-driven understanding of the country’s overall business objectives, in-market nuances, and a deep understanding of priority customer segments.
You and your team will leverage these insights to effectively partner with central teams and influence the global and regional growth strategy.
As such, you are responsible for ensuring that implementation of central channels reflects your latest local commercial priorities, competitive landscape and customer insights.
Critically, you are also accountable for expert localisation of the regional marketing strategy and delivering on-the-ground execution of the highest standard.
Overall, you will drive demand generation campaigns and leverage the broader company ecosystem to engage existing customers and drive weekly active customers.
Throughout, you will adopt a test-and-learn approach to continuously enhance executional impact and efficiency. You will also seek innovative opportunities to drive positive commercial impact and create cut-through in your channels.
Build and lead a high-performing local marketing team, nurture talent, recognise strengths and development opportunities, and ensure the right pathways to growth
Optimize team structure and ways of working to run marketing efficiently and effectively
Localise and execute the regional marketing strategy, working closely with Regional Marketing, country management and central teams to hit commercial targets
Ensure a deep understanding of the local market proposition to enhance regional and global marketing strategy, creative and comms and run impactful marketing activities at a country level
Deliver integrated, 360-degree marketing campaigns through the management of local marketing budget, implementing global frameworks locally, engaging Regional Marketing and central teams on the most efficient activities to fuel growth across channels
Monitor and share business growth indicators, recognising trends, troubleshooting issues and proactively identifying opportunities to accelerate growth
Embrace test-and-learn to demonstrate incrementally and ROI of marketing spend
Share learnings, best practice and campaign results to constantly raise the bar across the organisation to deliver best-in-class marketing
Think innovatively to find solutions to overcome growth-limiting challenges. Champion the customer, whilst working collaboratively and cross-functionally with local country management (commercial, ops, DFB) and HQ teams (Growth, Product, BI, Comms)
Extensive experience in online and offline marketing, with proven ability to successfully develop and execute major multi-channel (360 degree), customer-centric campaigns
B2C marketing expertise required
Fluent in all aspects of the marketing mix - including brand, media buying, print production and graphic design, social media, content marketing, events and sponsorships
Proven ability to successfully develop and execute major multi-channel marketing campaigns and experience localising global campaigns / initiatives
Demonstrated ability to deliver results, from planning through to implementation
Ability to communicate and influence at all levels within the organisation
Excellent presentation skills and the ability to prepare high standard written reports
Evidence of ability to plan at a strategic level and drill down to executional detail
Demonstrated experience developing written marketing plans, evangelizing ideas across a company, executing plans by leading cross-functional teams, and reporting detailed results and learnings.
Superb analytical skills; demonstrated success using data to make decisions that deliver results. Proficiency in Microsoft Excel.
Excellent influencing skills, with the ability to drive alignment amongst multiple stakeholders for solutions to complex, multi-faceted problems
Ability to communicate in English
Enthusiasm for or experience with large consumer marketplace businesses
Passion for changing the future of food
Good sense of humour. A leader who makes all team environments better.
Willingness to travel ( 15-30% of the time - across the local market and to HQ)
Experience at a top-performing retail / eComm / tech / FMCG company preferred
Life at Deliveroo
We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change?
How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours.
No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do.
We believe this helps build a culture where everyone is committed and able to share in the company’s success.