Product Manager Hematology - Madrid
Takeda
Madrid, Spain
hace 4 días

30% Planning :

  • Create and implement annual marketing program (plan) and launch plans (where appropriate) for Brands by coordinating input from all parties involved that results in a clear marketing strategy, annual objectives, communication plan and opportunities for Brands development and market growth.
  • Participate in the Long Range Planning & produce local forecasts to feed into the Global Brand Planning Processes
  • 70% Marketing Activities

  • Drive & Lead the Marketing and Commercial activities
  • Engage & actively participate in Global Commercial Teams
  • Produce marketing information for use by local Shire field personnel including leaflets, brochures etc. Ensure copy supports strategy and objectives for Brands and complies with company processes and relevant Code of Conduct.
  • Create lasting and mutually beneficial relationships with key customers and stakeholders including KOLs, Shire Global Marketing and Medical& Sales Team.
  • In collaboration with Takeda Management, conduct market research to provide necessary information for marketing plans and development of market and Brands growth programs.
  • Develop and maintain knowledge of products and corresponding therapeutic areas
  • Research and anticipate external factors affecting the Brands market by remaining up-to-date on all external developments, legislation, the customer base, clinical papers and world-wide media perspectives etc
  • In collaboration with the Shire Lead Marketing Manager, conduct Advisory Board meetings when required
  • Train and communicate effectively with the Shire field personnel to ensure implementation of the strategy and achievement of targets & objectives for Brands.
  • Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.
  • Monitor effectiveness of promotion against agreed objectives.
  • Manage promotional budgets to remain within agreed spending levels.
  • Carry out other related tasks as required by the Takeda Manager from time to time.
  • Note : All planning & marketing Activities will be of application also to any other product if it’s needed some temporary support

    Education and Experience Requirements :

  • Relevant university degree in Science or Pharmacy
  • At least 2-3 years experience as a Product Manager in pharmaceuticals or biotechnology working with hospital brands
  • IT skills in standard Microsoft office applications
  • Good English level
  • Skillset and attributes.

  • Pharmaceutical sales experience at least 1 year
  • Experience in hemophilia or rare Hematology
  • Business qualification e.g. MBA
  • Experience with product launch in pharmaceutical or biotechnology industries
  • Experience with orphan or niche medicines
  • Passionate by learning and motivated by the new learning opportunity
  • The candidate has to be organized and able to manage multiple projects in result oriented manner.
  • He / she should also be able to work on his own without daily guidance / support from superior to achieve goals.
  • Proven ability to develop positive professional relationships with key customers.
  • A high degree of flexibility in a potentially changing market and organization.
  • Positive attitude, enthusiastic approach.
  • Analytical, strategical and challenging mind.
  • Commercial acumen
  • Strong presentation, influencing and negotiation skills.
  • Professional appearance and presentation when interacting with customers and colleagues
  • Self-starter mentality.
  • Likely to influence team members through their work, and thus able to train colleagues where necessary, or lead a team of peers in projects and other work.
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