Analytical Marketing Intern
Sony UK Technology Centre
hace 2 días

Please apply to the Analytical Marketing Intern position if you meet the below requirements :

  • Currently studying either a bachelor’s degree or master’s program.
  • Able to sign a learning agreement’ with the University or Business School for a minimum period of six months of 35 hours a week .
  • Job Purpose

    The Marketing Analyst will have 4 main responsibilities :

  • SMART FAF Creation and upload for approval flow, based on the forecast and agreed activities by each product manager (Special Price / SOA / Stock Comp)
  • Activity monitoring Verifying that the short-term activities raised in FAF are in fact implemented in the market
  • Reporting on weekly basis the result (sell-out basis) of the activities, in order to be validated by the different stake-holders (Marketing, SBO, Sales)
  • Ensuring that the FAF balance is enough to cover the commitments after the activity is done
  • Key Responsibilities & Scope for Decision Making

    SMART FAF Creation and upload for approval flow :

  • Based on the activities decided by the PM’s for their categories, the marketing analyst, is responsible to upload the activity into SMART and according to the forecast
  • The activities in the frozen forecast of the month should be uploaded into SMART until the following Wednesday evening, as far 48h passed since the financial forecast closure, otherwise it should be uploaded by Wednesday of the following week
  • If the activities in the Forecast of the month are not 100% confirmed with Sales, then a temp FAF should be raised and by the end of the month this FAF should pass to a final activity or then released (based on PM input)
  • Activity monitoring

  • For SOA short term activities, or special price, monitor that the activity (price / promotion) is implemented according to the PM plan
  • Report on the weekly basis the results
  • If the activity is not visible a message should be sent to the PM with the warning
  • Reporting on closed activities

  • In order to minimize the disputes with customers, after the closure of the activity period, the results should be shared with the stake-holders for confirmation
  • 3 weeks after the end-period of an activity, a report should be generated with the actual sell-out results (taking BW Sell-out data as reference)
  • The report should be shared with SBO & Sales team by customer, cc PM, Grouper, In country control team
  • In case of internal dispute PM should take the final decision on how to proceed
  • Marketing analyst should keep track of the changes
  • FAF balance monitoring

  • For SOA activities, monitor the balance in the FAF at the time of creation vs the actual sell-out of the activity.
  • Report the variances vs. the accrual
  • Keep track of the accuracy
  • Qualifications & Experience

  • Business, Marketing or Finance graduate
  • Fluent in English written / spoken, Portuguese is a plus
  • Precise in working with numbers and Excel (high level required)
  • Analytical Skills and commercial awareness
  • Self-determining, enterprising and determined to achieve goals
  • Identify opportunities for improvements with E2E process perspective
  • Communicating clearly and with proper level of detail based on the audience
  • System knowledge : SAP, BW, EXCEL and Powerpoint
  • Bring your uniqueness to Sony

    We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation.

    We empower our people to achieve one goal : to fill the world with emotion, through the power of creativity and technology.

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