Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates.
We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
We are currently looking for a highly skilled and motivated Analytics and Media Manager (AMM) to help scale our growing advertising business.
The AMM is a key member of the Customer Success Team at Amazon Advertising, working with sales, product, retail and other Amazon business partners to analyze and improve advertisers’ performance on Amazon, in support of their marketing initiatives.
AMMs work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
Day to day, AMM activities include analyzing metrics of success for a business or category, developing data-driven insights and communicating recommendations in a clear and compelling fashion.
The strategic and consultative digital expertise of an AMM is critical to delivering the best return on investment for our customers.
You will :
Use Amazon’s data and your understanding of our advertising customers’ businesses provide guidance to senior marketing leaders, for example, directors or above, via business reviews and frequent in-person client presentations to regularly iterate on and articulate a brand’s strategy
Influence marketing initiatives and own account-level data and / or analytics related strategic conversations internally and externally
Deliver regular and bespoke analyses and insights for some of the world’s largest advertisers to drive growth across advertiser KPIs and help them grow their businesses
Demonstrate deep analytical ability, and develop great expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers
Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
Be a proponent of data driven decision making
Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution
Bachelor's degree plus 5+ years’ experience in client-facing data analysis roles
Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and stakeholders with varying levels of analytic expertise
Data driven storytelling skills you create and deliver compelling presentations with outstanding visuals
Have a good understanding of basic statistical technique and methodologies as well as an understanding of distributions, expectations, hypothesis testing, A / B Testing
Proficiency with SQL - ability to write basic queries from scratch and modify complex queries
Proficiency with an advanced analytical tool (Python, R, SAS, etc.) ability to modify existing code to run new analysis
Proficiency with visualization tools (Tableau, QlikView, Power BI, etc.) ability to create interactive, user-friendly and compelling dashboards and reports
Solid understanding of the end-to-end process of a marketing campaign
Experience in campaign management and set up
Excellent organizational, interpersonal, and communication skills (both written and verbal)
Ability to work cross-functionally and with others with diverse skill sets
Experience in client facing roles ideally gained working for a consultancy firm
Experience with advertising publishers and marketing / creative agencies
MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
Digital media planning experience
Experience in predictive analytics, experimental design, A / B testing
Publication track record / writing experience (ex. published a paper in a technical journal or trade publication)