Digital Lead Gen Manager
Johnson Controls
Las Rozas, Madrid, Spain
hace 2 días

SensormaticSolutions is a global leader in enabling smart and connected shopperengagement. By combining critical insights into retail inventory, shoppertraffic and loss prevention, Sensormatic Solutions powers operationalexcellence at scale and helps create unique shopping experiences.

Our solutionsdeliver real-time visibility and predictive analytics for accuratedecision-making across the enterprise, enabling retailers to confidently moveinto the future.

With more than 1.5 million data collection devices in theretail marketplace, we capture 40 billion shopper visits and track and protectbillions of items each year.

Our retail portfolio features the premier Sensormatic®, ShopperTrak® and TrueVUE™ brands.

To support the growth of our business in the EMEARegion, we are looking for a

Global Digital Lead Generation Manager

The Digital Lead Generation Manager is responsible for executing andmaintaining effective and successful digital marketing programs to supportTraffic and Retail global organizational objectives.

Major areas ofaccountability include architecting, developing and implementing global multi-channeldigital lead generation programs across the entire funnel.

The email marketing,paid search and lead generation programs. TheDigital Lead Generation Manager willutilize Salesforce, Pardot and other marketing automation systems to ensure asmooth customer journey from initial contact to sale and beyond.

In thismetrics driven role, the Digital Lead GenerationManager will maximize program return-on-investmentby managing to measurable performance benchmarks and KPIs.

The Global Digital Lead Generation Manager willreport to the Global Director of Digital & Marcom in Chicago.

Responsibilities :

  • Utilize digital marketingtactics to generate new leads, nurture existing leads, create upsellingopportunities and increase brand awareness
  • Lead the architectingof a global lead generation program across all stages of the funnel and acrossthe entire Retail Solutions portfolio
  • Coordinate executionwith internal digital platform owners including Pardot Automation, Social, Websites, social and more
  • Identify the optimal stagingand mix of paid search, search engine optimization, inbound marketing,remarketing, online paid media, and display advertising campaigns with an eyetowards applying best practices
  • Identify optimal spend andwork with regional marketing leaders and external agencies to optimize paidsearch programs across a number of global geographies
  • Drive the creation ofdata-driven user personas and align with appropriate drip campaigns
  • Stakeholder strategy andcampaign components with regions and key business partners; creating acommunication cadence to keep all key stakeholders aware of status and progress
  • Developing impactful andglobally relevant program components
  • Propose and executetests that drive business growth
  • Measure and reportingperformance of all digital marketing campaigns, and assess against goals (ROI andKPIs)
  • Compile and reportmetrics from a variety of business systems including Pardot, Salesforce, GoogleAnalytics and Google AdWords to determine program impact and optimizationopportunities
  • Support marketing andsales teams with ad-hoc reporting requests
  • Creation of lead gen funnel forecasting, managingbudget and adjusting tactical mix based on performance
  • Minimum Qualifications :

  • Bachelor’s degree in digital marketing, marketing, communications, businessor a related field, or equivalent experience
  • Minimum 5 yearsto 7 years’ experience and a demonstrated track record of accomplishment indigital lead generation
  • Experiencearchitecting and executing complex multi-stage lead generation programs
  • Experience withPardot, Eloqua, Salesforce.com and / or other marketing automation systems
  • Enterprise cross-functional team leadership experience
  • Familiarity with Google Analytics and metrics reporting
  • Ability to effectively communicate in English (written, oral andpresentations); Spanish, Portuguese or Mandarin fluency a plus
  • Effectiveorganizational skills with track record of completing projects on time and onbudget
  • Ability to workeffectively in a high growth, dynamic environment
  • Abilityto navigate a matrix-managed and geographically dispersed organization
  • Abilityto synthesize input from multiple teams and individuals
  • Actionoriented self-starter with commitment to delivering with excellence
  • Ability to workindependently, set priorities, work on multiple projects simultaneously, solveproblems, and be resourceful under pressure
  • Firm grasp of b2bdigital best practices
  • Preferred Experience

  • Experience in retail industry and / or technology
  • Comfort navigating a matrix-based organizational structure
  • Familiarity with web optimization and management
  • Google Analytics and / or Google AdWords certified a plus
  • Interested?

    Please applyvia our website.

    Who we are

    At Johnson Controls, we’re shaping the future tocreate a world that’s safe, comfortable and sustainable. Our global teamcreates innovative, integrated solutions to make cities more connected,buildings more intelligent and vehicles more efficient.

    We are passionate aboutimproving the way the world lives, works and plays. The future requires boldideas, an entrepreneurial mind-

    set and collaboration across boundaries. Youneed a career focused on tomorrow. Tomorrow needs you.

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