Field Marketing Manager - Regulatory
Veeva Systems
Barcelona, Spain
hace 4 días

The Role

As a field marketing manager for regulatory, you will develop and execute integrated marketing strategies to raise awareness and drive demand for Veeva’s regulatory solutions in Europe.

You will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.

What You'll Do

  • Drive demand generation and field marketing plans to support our revenue objectives to grow the existing base and acquire new customers
  • Own the development and execution of targeted marketing programs that include but are not limited to demand generation campaigns / nurtures, field events, user events, industry events / tradeshows, webinars, and digital tactics
  • Develop fresh campaign and program approaches to break into new and competitive markets
  • Understand complex buying / selling processes involving multiple decision-makers for pharma / life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget
  • Requirements

  • 3+ years of experience in demand generation / field marketing
  • Ability to identify key marketing insights and turn those insights into actionable strategy and a marketing plan
  • Strong team player with a positive attitude
  • Integrated marketing program planning, execution, and reporting experience
  • Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Experience in vendor management and negotiating
  • Hands-on experience with sales and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Nice to Have

  • Experience within marketing B2B enterprise software or cloud-based solution provider
  • Pardot and experience preferred
  • Life sciences industry experiences a plus
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