Product Manager Healthcare Pharmacy-HQ Barcelona
Almirall
Barcelona, ES
hace 2 días

Mission

Maximize the current and future business of Almirall Digestive category, most important category in Healthcare Pharmacies with Almax as a Flag ship.

Almax is the 2nd brand in national OTC brand ranking with more than 40M€ in sell out IQVIA TAM Nov 21.

Tasks and Responsibilities

  • Develop and execute the marketing plan for the assigned category, implementing the short & long term strategy
  • Build a strong brand team to get the best collaboration with medical and sales
  • Motivate and support the sales force, getting most relevant feedback from market & answer the most releventa needs
  • Consumer market research & trends
  • Monitoring market trends
  • Identifying potential areas in which to invest , based upon consumer needs and uses&attitudes.
  • Competitor and customer insights analysis.
  • Create New product concepts and innovative ways to communicate with target consumers
  • Continuously evaluate relevant launches in the market and identify new opportunities
  • Product Innovation
  • Stablish 5 year view regarding brand life cycle according to consumer insights & market needs
  • New product or innovative POS materials to communicate with the target consumer.
  • Developing new and existing products, coming up with ideas for new packaging designs.
  • Above the line communication
  • Coordinate with TV agency the best strategy for brand communication in mass media
  • Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management, KPIs analysis. Etc
  • KOL : Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders
  • Finance : manage the brand A&P budget & analysis of marketing budget, relevant financials and reporting on product sales
  • Responsible for brand forecasting and demand planning ensuring full availability of products
  • Education

  • Bachelor's or Master’s degree.
  • Skills

  • A creative and innovative approach of business challenges, out of the box thinking.
  • Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility
  • Customer focus : a great listener
  • Excellent verbal communication, presentation and interpersonal skills.
  • Motivator, persuader and decision-maker.
  • Strong analytical, creative and conceptual thinking and implementing skills.
  • Professional level in English, both in oral and in written communications.
  • Proven previous work with with key opinion leaders.
  • Focus on ethics, integrity and compliance.
  • Diplomacy, persistence, trust and a persuasive attitude.
  • Skills in new technologies
  • Experience

  • Minimum of 8 years working experience as a Senior product manager ideally in OTC Pharma market
  • Experience in all aspects of planning and implementing a brand strategy as detailed in task & responsabilities
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